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- History of MRC
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The Media Rating Council (MRC) was established in the early 1960's at the behest of the U.S. Congress ...more
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- Mission Statement
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The MRC Mission is to secure for the Industry and related users audience measurement that is
Valid, Reliable, and Effective ...more
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- Our Membership
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MRC membership includes representation from broadcast TV and radio,
cable television, print, advertising agencies, advertisers and Internet
constituencies ...more
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- MRC Minimum Standards
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The Minimum Standards for Media
Rating Research became effective March 31, 1964 and have been maintained
and updated by the MRC Board of Directors ...more -
- Accredited Services
- The MRC Accredits audience measurement services that are relied on by
buyers and sellers in the advertising industry. To learn which
services are Accredited and others that are presently under review
click here
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