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Accredited Services and
Services Under Review
The following Services are
either Accredited by the MRC or are “under review” at this time as indicated:
MRC
Accredited Services
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Accredited Television
Services |
|
Media Monitors
·
TV Spot
Service
|
|
Nielsen Media
Research
·
Nielsen
Television Index (NTI)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
National
Average Commercial Ratings MIT
·
Nielsen
Syndication Service (NSS)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
4-Network Program Type Averages Report
·
Nielsen
Homevideo Index (NHI)
·
Cable
Media Information Tape
·
Cable
National Audience Composition Report
·
Nielsen
Television Activity Report
·
Nielsen
Digital in TV Ratings
·
Galaxy
Explorer (NTI, NSS, NHI)
·
N-Power
|
|
Accredited Radio
Services |
|
ACT1
·
ACT1
Systems Software, Version 7.0
|
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Nielsen Audio
(formerly Arbitron)
·
Continuous, Condensed and Standard Radio Market Reports (excluding
Puerto Rico)
·
Custom
Survey Area Reports
·
PPM Analysis Tool
·
TAPSCAN Web Application
·
Personal Portable Meter (PPM)
Radio
Average Quarter Hour Monthly Data for the Following Markets**
·
Atlanta
·
Baltimore
·
Charlotte
·
Chicago
·
Cincinnati
·
Cleveland
·
Columbus
·
Dallas
·
Denver
·
Detroit
·
Greensboro
·
Houston
·
Indianapolis
·
Jacksonville
·
Kansas City
·
Los Angeles
·
Miami
·
Milwaukee-Racine
·
Minneapolis-St. Paul
·
Nassau/Suffolk
·
Philadelphia
·
Phoenix
·
Pittsburgh
·
Portland
·
Riverside-San Bernardino
·
Salt Lake City-Ogden-Provo
·
San Antonio
·
San Diego
·
St. Louis
·
Tampa-St. Petersburg-Clearwater
**Note:
Accreditation Withheld for December 2016 Nielsen Audio PPM
Reports
·
Qualitative Diary Service
|
|
Media Monitors
·
Radio Spot
Service
|
|
Accredited
Multi-Media Services |
|
Mediamark Research
& Intelligence (MRI)
·
MRI
Fall, Spring and Doublebase Studies
·
MEMRI,
MEMRI2
|
|
Accredited Internet
Services |
|
It is important to
note that the
digital properties listed below have different sets of measures
accredited and each accredited metric is specified so that you
can easily distinguish accredited from non-accredited data.
To see the list of accredited properties arranged by metric type please
click here. |
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Adform A/S
·
Display and Video Rendered Impressions plus Viewability (Desktop, Mobile Web
& In-App)
|
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Adloox
·
Display and Video Rendered Impressions plus Viewability (Desktop &
Mobile Web)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
|
CHEQ AI
Technologies Ltd.
·
Display and Video Rendered Impressions (Desktop, Mobile Web) plus
Clicks
·
Property-Level
Ad Verification
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
|
Comscore
·
Media Metrix (Desktop Only)
·
Validated Campaign Essentials (vCE): Accreditation applies to
vCE-Validation and vCE Audience 2.0 modules (Desktop Only),
including Display and Video Ad Viewability metrics (including
Mobile Web and Mobile In-Application), property-level Ad
Verification processes (alerting and blocking), GRPs,
demographics (Age/Gender only),
and validated GRP and Unique Visitor metrics based on filtered
viewable impressions
·
Sophisticated
Invalid Traffic Detection and Filtration
within vCE and Media Metrix (Desktop, Mobile Web
& In-App)
|
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Conversant
·
Display and Video Rendered Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
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DoubleVerify
·
DV Digital Impression Quality and DV Video Impression Quality:
Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video
Rendered Impressions (Desktop, Mobile Web, In-App & OTT
· Display and Video
Ad Viewability Metrics (Display, Mobile Web and In-App
· Sophisticated
Invalid Traffic Detection and Filtration (As Applied to the
Above Metrics)
|
|
Extreme Reach, Inc.
·
Digital Video
Rendered Ad Impressions (Desktop
& Mobile Web)
|
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Facebook, Inc.
·
Facebook Ads Rendered Display Ad Impressions
(Desktop, Mobile Web & In-App)
·
Instagram Ads Rendered
Display Ad Impressions
(Mobile In-App)
· Sophisticated
Invalid Traffic Detection and Filtration (As Applied to the
Above Metrics)
|
|
Flashtalking
·
Display, Video and Rich Media Rendered Ad Impressions (Desktop,
Mobile Web & In-App)
·
Display Viewable Ad Impressions (Desktop & Mobile Web)
|
|
FreeWheel Media, Inc.
·
Monetization
Rights Management
Display
Rendered Ad Impressions (Desktop, Mobile Web & In-App)
·
Monetization
Rights Management
Video Rendered Ad Impressions (Desktop, Mobile Web, In-App,
& OTT)
|
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Google
· Google
Ads Data Hub (ADH) UI and API-reported, SIVT-filtered Rendered
plus Viewable Video Ad Impressions and TrueView Views for
YouTube and Google Video Partner video ads on Google Ads, DV360, and YouTube
Reserve (Desktop, Mobile Web & In-App)
· Google
Ad Manager Rendered plus Viewable Display and Video Ad
Impressions, plus Rich Media Rendered Ad Impressions (Desktop,
Mobile Web & In-App)
· Google
Campaign Manager Rendered plus Viewable Display and Video Ad
Impressions plus Clicks and Rich Media Rendered Ad Impressions
(Desktop, Mobile Web & In-App)
·
Google Ads
Rendered plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web &
In-App)
· Sophisticated
Invalid Traffic Detection and Filtration in Google Ads for
Clicks and Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for
Rendered
plus Viewable Display and Video Ad Impressions (Desktop & Mobile
Web), and in Google YouTube Reserve for Rendered plus Viewable
Video Ad Impressions
(Desktop, Mobile Web &
In-App).
·
Google
Display & Video 360 Rendered plus Viewable Display and Video Ad
Impressions, plus clicks and Rich Media Rendered Impressions
(Desktop, Mobile Web & In-App)
·
Google
YouTube Reserve
Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web &
In-App)
·
Content Level
YouTube Brand Safety Processes for Video Ad Serving Delivered
Through Google Ads, Display & Video 360, and YouTube Reserve
(Excluding Video Discovery, Masthead, YouTube Kids, non-YouTube
and Live Stream)
|
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Hulu
·
Display, Video and Rich Media Rendered Impressions (Desktop, Mobile
In-App & OTT)
|
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Innovid, Inc
·
Video Rendered Ad Impressions (Desktop,
Mobile Web, Mobile In-App, & OTT) plus Video Viewable Ad
Impressions (Desktop, Mobile Web, and Mobile In-App)
·
Display
Rendered Ad Impressions (Desktop,
Mobile Web, Mobile In-App)
|
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Integral Ad Science
· Display and
Video Total Impressions and
Viewable Impression Statistics (Desktop, Mobile Web, and Mobile
App [SDK Only])
· Campaign Monitor and Firewall Verification Services (Desktop &
Mobile Web)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop,
Mobile Web, and Mobile In-App)
|
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Meetrics
·
Display and Video Ad Viewability Metrics (Desktop &
Mobile Web)
·
Display and Video Rendered Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
|
Method MI
·
Display Rendered Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
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Microsoft
·
Bing Clicks including Sophisticated
Invalid Traffic Detection and Filtration
(Desktop & Mobile Web)
|
|
Moat, Inc.
·
Display and Video Rendered Ad Impressions plus Viewability
(Desktop, Mobile Web, and Mobile In-App)
·
Video Rendered Ad Impressions (OTT)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop, Mobile Web,
and Mobile In-App)
|
|
Oracle, Inc.
·
Contextual Intelligence (Grapeshot) Ad Verification Service
|
|
Pixalate, Inc.
·
Display
and Video Rendered Ad Impressions (Desktop,
Mobile Web, Mobile In-App, & OTT)
·
Display Viewable Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Various
SSAI Tracked Ads Metrics (Desktop,
Mobile Web, In-App, & OTT)
· Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
|
Protected Media
·
Display Rendered Impressions (Desktop, Mobile Web
& In-App)
·
Video Rendered Impressions (Desktop, Mobile Web, In-App & OTT)
·
Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
|
Sizmek
·
SAS Platform
Display, Video, and Rich Media Rendered Ad Impressions, plus Clicks (Desktop,
Mobile Web & Mobile In-App)
·
SAS Platform
Display
and Video Viewable Ad Impressions, plus Unique Cookies (Desktop Only)
|
|
Human
(formerly WhiteOps)
· Sophisticated
Invalid Traffic Detection and Filtration as applied to Pre-Bid (MediaGuard)
and Post-Bid (Fraud Sensor) (Desktop,
Mobile Web, In-App and OTT)
|
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Accredited
Out-of-Home Services |
|
Foursquare Labs, Inc.
·
Foursquare
(Formerly Placed) Visits Data Set
|
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Services
Accredited Outside the U.S. |
|
Mexico:
Nielsen IBOPE Mexico
·
Television Audience Measurement Service
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Services Under Review
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Television Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
Nielsen Media
Research
·
Nielsen Television Index (NTI) Integration of PPM Measured
Out-of-Home
Viewing into its National TV Currency
·
Nielsen
Stations Index (NSI) Set Meter Service with Return Path Data (RPD) and
Including Persons Viewing Estimates
·
Albuquerque
·
Birmingham
·
Buffalo
·
Dayton
·
Ft. Myers
·
Greenville
·
Knoxville
·
Louisville
·
New Orleans
·
Oklahoma City
·
Richmond
·
Tulsa
·
Nielsen
Stations Index (NSI)
Set Meter Service with PPM TV – Markets
Previously Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP
Application, NSI Local Monthlies File, & Arianna) Note:
Accreditation on Hiatus Effective 1/2/21
·
Austin
·
Cincinnati
·
Columbus
·
Greensboro
·
Hartford
· Indianapolis
·
Jacksonville
·
Kansas City
·
Las Vegas
·
Memphis
·
Milwaukee
·
Nashville
·
Norfolk
· Providence
·
Raleigh-Durham
·
Salt
Lake City
· San
Antonio
·
San Diego
·
West Palm
Beach
·
Nielsen
Stations Index (NSI)
Set Meter Service – Markets Previously Accredited for Household Tuning Estimates Only (NSI eVIP Application, NSI Local Monthlies File,
& Arianna)
Note:
Accreditation on Hiatus Effective 1/2/21
·
Albuquerque
·
Birmingham
·
Buffalo
·
Dayton
·
Ft. Myers
·
Greenville
·
Knoxville
·
Louisville
·
New Orleans
·
Oklahoma City
·
Richmond
·
Tulsa
·
Nielsen
Stations Index (NSI)
Local People Meter Service with PPM TV - Markets Previously Accredited for
Household Tuning and Persons Viewing Estimates (NSI eVIP Application,
NSIH eVIP Report, NSI Ethnic Summaries: Hispanic Report, NSI
Local Monthlies File, & Arianna)
Note: Accreditation on Hiatus Effective 1/2/21
·
Atlanta
·
Baltimore
·
Boston
·
Charlotte
·
Chicago
·
Cleveland
·
Dallas
·
Denver
·
Detroit
·
Houston
·
Los Angeles
·
Miami
·
Minneapolis
·
New York
·
Orlando
·
Philadelphia
·
Phoenix
·
Pittsburgh
·
Portland
·
Sacramento
·
San Francisco
·
Seattle
·
St. Louis
·
Tampa
·
Washington, DC
|
|
Radio Services Under
Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
Nielsen Audio
(formerly Arbitron)
National Services
·
Nationwide
·
RADAR
Local Services
·
County Coverage Service
·
Personal Portable Meter (PPM)
Radio
Average Quarter Hour Monthly Data for the Following Markets
·
Austin
·
Boston
·
Hartford
·
Las Vegas
)
·
Memphis
·
Nashville
·
New York
·
Norfolk
·
Orlando
·
Providence
·
Raleigh
·
Sacramento
·
San Francisco
·
Seattle
·
Washington
DC
·
West
Palm Beach
|
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Internet Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
It is important to note
that in addition to the listing of individual services presented
below, MRC reports on the statuses of the large digital
enterprises engaged in the MRC accreditation process, and this
information is accessible
here. |
|
Amazon Advertising
·
Sponsored Products - Display Impressions and Clicks plus
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines as
applied to the noted metrics (Desktop, Mobile Web, & In-App)
·
Sponsored Brands & Sponsored Display - Display Impressions and
Clicks (Desktop, Mobile Web, & In-App)
·
Amazon DSP - Display and Video Impressions and Clicks plus
Viewability (Desktop, Mobile Web, & In-App)
·
Amazon DSP - Display and Video Impressions (OTT)
|
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Facebook, Inc.
·
Facebook Third
Party Data Feed for Viewability Reporting
|
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GumGum
·
Property Level Ad Verification and Content Level Brand Safety
(Desktop, Mobile Web, & OTT)
|
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Impact Tech, Inc. **
·
Display and Video Rendered Impressions (Desktop, Mobile Web
& In-App)
·
Display and Video Viewability (Desktop & Mobile Web)
·
Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
**
Accreditation on Hiatus Effective 10/15/20 |
|
MadHive, Inc.
· Video
Rendered Impressions (CTV)
· Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metric)
|
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Nielsen
**
·
Digital Ad
Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at
discrete age/sex breaks age 13+) for Integral Ad Science and
Moat Integrations, Unique Users, and Unique Cookies
**
Accreditation on Hiatus Effective 9/18/20 |
|
Pinterest
·
Display and Video Rendered Ad Impressions, plus Clicks
· Pinterest
Third
Party Data Feed for Display and Video Viewability Reporting
|
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Triton Digital
(formerly Ando Media) **
·
Webcast Metrics
**
Accreditation Suspended 5/2/19; Pending Resolution of
Non-Compliance Situations |
|
Walmart
·
Display Rendered Ad Impressions plus Viewability
(Desktop, Mobile Web, &
Mobile In-App
exclusive to Walmart.com and the Walmart Mobile Application
·
Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
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Out-of-Home Services Under Review
(Applied
for MRC Accreditation and are at Varying Stages within the
Process, and are Not Accredited) |
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Ericsson Emodo
·
Location Verification
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GroundTruth
·
Location Metrics
|
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PatientPoint,
LLC
·
Digital Point of Care Services - Communicate, Interact, and
Access Components
|
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Services
Outside the U.S. Under Review (Applied
for MRC Accreditation and are at Varying Stages within the
Process, and are Not Accredited) |
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China
Miaozhen Systems
·
AdMonitor Service: GRPs and Related Metrics, Display and Video
Ad Impressions (Desktop, Mobile Web, & Mobile In-App)
Nielsen
·
China Digital Ad Ratings (DAR) Service: GRPs and Related
Metrics, Display and Video Ad Impressions (Desktop, Mobile Web,
& Mobile In-App)
RTBAsia
·
Open Data Exchange and Due Diligence Platform: Display and
Video Rendered Impressions (Mobile In-App
& OTT)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Mobile In-App & OTT)
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