Accredited Services

Media Rating Council

Accredited Services and Services Under Review

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Canoe Ventures, Inc.

·          Video-On-Demand Dynamic Ad Insertion (Served Impressions Excluding Those Delivered to Second Screens)

Nielsen Media Research
·          Nielsen Stations Index (NSI)

·          Set Meter Market Viewers in Profile Reports - (Household Viewing estimates are accredited; persons viewing data based on Nielsen's Viewer Assignment model are under review and are not accredited) [See MRC's statement on methodological changes and accreditation statuses related to Nielsen's Local Services]

·          NSI Local Monthlies - (LPM data are accredited, Household Viewing estimates in Set Meter markets are accredited whereas persons viewing data based on Nielsen's Viewer Assignment model in these markets are under review and are not accredited, and Diary based estimates are not accredited)

·          Atlanta Market Viewers in Profile Report (a Local People Meter service)

·          Baltimore Market Viewers in Profile Report (a Local People Meter service)

·          Boston Metered Market Viewers in Profile (a Local People Meter service)

·          Charlotte Market Viewers in Profile Report (a Local People Meter service)

·          Chicago Market Viewers in Profile Report (a Local People Meter service)

·          Cleveland Market Viewers in Profile Report (a Local People Meter service)

·          Dallas Market Viewers in Profile Report (a Local People Meter service)

·          Denver Market Viewers in Profile Report (a Local People Meter service)

·          Detroit Market Viewers in Profile Report (a Local People Meter service)

·          Houston Market Viewers in Profile Report (a Local People Meter service)

·          Los Angeles Market Viewers in Profile Report (a Local People Meter service)

·          Miami Market Viewers in Profile Report (a Local People Meter service)

·          Minneapolis Market Viewers in Profile Report (a Local People Meter service)

·          New York Market Viewers in Profile Report (a Local People Meter service)

·          Orlando DC Market Viewers in Profile Report (a Local People Meter service)

·          Philadelphia Market Viewers in Profile Report (a Local People Meter service)

·          Phoenix Market Viewers in Profile Report (a Local People Meter service)

·          Pittsburgh Market Viewers in Profile Report (a Local People Meter service)

·          Portland Market Viewers in Profile Report (a Local People Meter service)

·          Sacramento Market Viewers in Profile Report (a Local People Meter service)

·          San Francisco Market Viewers in Profile Report (a Local People Meter service)

·          Seattle Market Viewers in Profile Report (a Local People Meter service)

·          St. Louis Market Viewers in Profile Report (a Local People Meter service)

·          Tampa Market Viewers in Profile Report (a Local People Meter service)

·          Washington, DC Market Viewers in Profile Report (a Local People Meter service)

·          Nielsen Television Index (NTI)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          National Average Commercial Ratings MIT

·          Nielsen Syndication Service (NSS)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          4-Network Program Type Averages Report

·          Nielsen Homevideo Index (NHI)

·          Cable Media Information Tape

·          Cable National Audience Composition Report

·          Nielsen Television Activity Report

·          Nielsen Hispanic Television Index (NHTI)

·          Galaxy Explorer (NTI, NSS, NHI, NHTI)

·          Arianna (NSI)

·          N-Power



Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

Nielsen Audio (formerly Arbitron)

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          County Coverage Service

·          Custom Survey Area Reports

·          Maximi$er

·          Media Professional

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for

·          Atlanta Personal Portable Meter (PPM)

·          Baltimore Personal Portable Meter (PPM)

·          Charlotte Personal Portable Meter (PPM)

·          Chicago Personal Portable Meter (PPM)

·          Cincinnati Personal Portable Meter (PPM)

·          Cleveland Personal Portable Meter (PPM)

·          Dallas Personal Portable Meter (PPM)

·          Denver Personal Portable Meter (PPM)

·          Detroit Personal Portable Meter (PPM)

·          Houston Personal Portable Meter (PPM)

·          Kansas City Personal Portable Meter (PPM)

·          Los Angeles Personal Portable Meter (PPM)

·          Miami Personal Portable Meter (PPM)

·          Milwaukee-Racine Personal Portable Meter (PPM)

·          Minneapolis-St. Paul Personal Portable Meter (PPM)

·          Nassau/Suffolk Personal Portable Meter (PPM)

·          Philadelphia Personal Portable Meter (PPM)

·          Phoenix Personal Portable Meter (PPM)

·          Pittsburgh Personal Portable Meter (PPM)

·          Portland Personal Portable Meter (PPM)

·          Riverside-San Bernardino Personal Portable Meter (PPM)

·          San Antonio Personal Portable Meter (PPM)

·          San Diego Personal Portable Meter (PPM)

·          San Francisco Personal Portable Meter (PPM)

·          St. Louis Personal Portable Meter (PPM)

·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM)

·          Qualitative Diary Service

Media Monitors

·          Radio Spot Service



Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          MEMRI, MEMRI²

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data. To see the list of accredited properties arranged by metric type please click here.

Adloox

·          Adloox (Display and Rich Media Served and Viewable Impressions)

Adobe Systems Inc.

·          Primetime Ad Decisioning Platform (Served Video Ad Impressions)

AdYapper

·          AdYapper Measurement Platform (Display Served, Measured, Viewable and Non-Viewable Impressions, plus Viewable Rate, and Viewable Digital Video Ad Impressions)

AppNexus
·          AppNexus Viewability Platform (Display Ad Viewable Impressions)

Celtra
·          AdCreator Platform (Display and Rich Media Ad Impressions and Engagement metrics (excluding Shakes)

comScore
·          comScore Direct (Page Views, Unique Cookies, and Filtered Unique Cookies)

·          Media Metrix

·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics, Ad Verification functions (alerting and blocking), GRPs, demographics (Age, Gender and Behavior-Based Ethnicity only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions

Digital Envoy

·          Digital Element's IP Intelligence and Geo-location Processes (US vs. Non-U.S. geographic identification data; DMA-level and above in the U.S)

DoubleVerify

·          DV Digital Impression Quality and DV Video Impression Quality: Brand Safety, Ad Prominence, Ad Delivery and Display and Video Ad Viewability Metrics

Extreme Reach, Inc (Accreditation Suspended**)

·          Extreme Reach Video Platform (Served Digital Video & Display Ad Impressions, Digital Video Viewable Ad Impressions, Clicks, and Unique Cookies)

** Accreditation Suspended 6/21/16 Pending Resolution of Non-Compliance Situations

Facebook

·          Atlas Served Display Ad Impressions and Clicks (includes Mobile Web)

FreeWheel Media, Inc

·          Monetization Rights Management (Display and Video Ad Impressions plus Mobile Web and Mobile In-Application Video Impressions)

·          Stream Stitcher (Mobile In-Application Live Streaming Video Ad Impressions)

Gamut

·          Ad Network Platform (Display Ad Impressions and Clicks)

Google

·        DFP Display*, Video, and Rich Media Ad Impression Serving including Mobile Web

* Accreditation for Mobile Web component currently suspended

·          Google Active View Viewable Display Ad Impressions* Reported Through DFP

* Accreditation for viewability related statistics (measured rate, viewable rate, impression distribution) currently suspended

·          Google Active View Viewable Video Ad Impressions Reported Through DCM

·          Google AdWords (Clicks)

Innovid, Inc

·          Innovid Ad Server (Display and Video Ad Impressions plus Video Viewable Ad Impressions)

Integral Ad Science

·          Ad Viewability Measurement Platform (Display and Digital Video Viewable Impression Metric)

·          Campaign Monitor and Firewall Verification Services

Markit on Demand
·          AdManage Platform (Served and Viewable Display and Rich Media Ad Impressions)

Medialets, Inc

·          Mobile Web and Mobile In-Application Served Display, Rich Media and Digital Video Ad Impressions and Clicks

Meetrics

·          Display and Video Ad Viewability Metrics

Microsoft

·          Bing [formerly AdCenter Platform] (Clicks)

Moat, Inc.

·          Display and Video Ad Viewability Metrics (Desktop, Mobile Web, and Mobile In-App)

Nielsen

·          Digital Ad Ratings (DAR): Served Impression-based Desktop Display Ad GRPs (at discrete age/sex breaks age 13+), Unique Users, and Unique Cookies

Pixalate, Inc.

·          Pixalate Viewability Measurement Platform (Display: Served, Measured, Viewable and Non-Viewable Impressions, plus Viewable Rate)

Rich Media Worldwide

·          RealVu Viewable Impression Metric

S4M

·         Display and Rich Media Served Impressions (Mobile Web & In-App) plus Clicks

Sizmek
·          Display, Digital Video, and Rich Media Ad Serving plus Clicks (Desktop, Mobile Web, and Mobile In-App)

·          Unique Impressions and Average Frequency Audience Measurement Statistics

·          Viewable Display and Video Ad Impressions

Telemetry

·          Telemetry Reporting Platform (Video Ad Impressions including Mobile Web and In Application, plus Viewable Desktop Video Ad Impressions and Related Viewability Statistics)

Triton Digital (formerly Ando Media)

·          Webcast Metrics

·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating)

Videology, Inc
·          Video served Ad Impressions

Vindico, LLC

·          Vindico Display & Digital Video Served Ad Impressions (Desktop & Mobile Web)

Visible Measures

·          Display and Video Impressions (Served and In-Stream Viewable)

·          Completion, Engagement Score, True Reach, and Tracked Videos

WebSpectator Corp.

·          Viewable Impressions, Total GTS, Premium GTS, GTS by Ad Zone, and Total Exposure Time Metrics; Page Views, Unique Cookies, and Realtime Users

WhiteOps

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)





Services Under Review

Television Services Under Review

comScore TV (formerly Rentrak) (See MRC Marketplace Update Statement)

·          TV Essentials Service**

·          StationView Essentials Service**

** comScore TV Has Submitted a Limited Set of Reports for Review

Media Monitors

·          TV Spot Service

Nielsen Media Research

·          Nielsen Stations Index (NSI)

·          Diary Market Viewers in Profile Reports

·          Code Reader and Viewer Assignment Model Viewers in Profile Reports

·          Cross-Platform Campaign Ratings

SQAD

·          TV Costs

Radio Services Under Review

Nielsen Audio (formerly Arbitron)

National Services

·          Nationwide

·          RADAR

Local Services

·          Austin Personal Portable Meter (PPM)

·          Boston Personal Portable Meter (PPM)

·          Columbus Personal Portable Meter (PPM)

·          Greensboro Personal Portable Meter (PPM)

·          Hartford Personal Portable Meter (PPM)

·          Indianapolis Personal Portable Meter (PPM)

·          Jacksonville Personal Portable Meter (PPM)

·          Las Vegas Personal Portable Meter (PPM))

·          Memphis Personal Portable Meter (PPM)

·          Nashville Personal Portable Meter (PPM)

·          New York Personal Portable Meter (PPM)

·          Norfolk Personal Portable Meter (PPM)

·          Orlando Personal Portable Meter (PPM)

·          Providence Personal Portable Meter (PPM)

·          Raleigh Personal Portable Meter (PPM)

·          Sacramento Personal Portable Meter (PPM)

·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM)

·          Seattle Personal Portable Meter (PPM)

·          Washington DC Personal Portable Meter (PPM)

·          West Palm Beach Personal Portable Meter (PPM)



Multi-Media Services Under Review

Kantar Media Research

·          MARS OTC/DTC Pharmaceutical Study

Nielsen Scarborough

·          Local Market Measurement Service (75 Markets)

·          National

·         PRIME Lingo

·          USA+

Simmons Market Research

·          National Consumer Study/National Hispanic Consumer Study



Internet Services Under Review

Adform, Inc.

·          Display and Video Served Impressions plus Viewability (Desktop, Mobile Web & In-App)

Adloox

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

comScore

·          Validated Campaign Essentials (Validation Component for Mobile Viewable Ad Impressions)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

DoubleVerify

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

Flashtalking

·          Display Viewable Impressions

Google

·          DoubleClick Campaign Manager (DCM) Agency Ad Server Platform

Integral Ad Science

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

Miaozhen Systems

·          AdMonitor iGRP Service (Ad Impressions, Unique Visitors, Frequency, Reach, iGRP, and Clicks)

Moat

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

Pixalate

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines

Rocket Fuel

·         Display, Mobile App & Web, Rich Media, and Digital Ad Impressions plus Clicks