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Media Rating Council

[Under Construction]

 

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Media Monitors

·          TV Spot Service

 

  

Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

 

Nielsen Audio (formerly Arbitron)

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          Custom Survey Area Reports

·          PPM Analysis Tool

·          TAPSCAN Web Application

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets**

·          Atlanta

·          Baltimore

·          Charlotte

·          Chicago

·          Cincinnati

·          Cleveland

·          Columbus

·          Dallas

·          Denver

·          Detroit

·          Greensboro

·          Houston

·          Indianapolis

·          Jacksonville

·          Kansas City

·          Los Angeles

·          Miami

·          Milwaukee-Racine

·          Minneapolis-St. Paul

·          Nassau/Suffolk

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Riverside-San Bernardino

·          Salt Lake City-Ogden-Provo

·          San Antonio

·          San Diego

·          St. Louis

·          Tampa-St. Petersburg-Clearwater

**Note: Accreditation Withheld for December 2016 Nielsen Audio PPM Reports

·          Qualitative Diary Service        

 

Media Monitors

·          Radio Spot Service

 

 

Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          MEMRI, MEMRI2

 

 

Accredited Internet Services
It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adform A/S

·          Display and Video Rendered Impressions plus Viewability (Desktop, Mobile Web & In-App)

 

Adloox

·          Display and Video Rendered Impressions plus Viewability (Desktop & Mobile Web)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Comscore

·          Media Metrix (Desktop Only)

·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), property-level Ad Verification processes (alerting and blocking), GRPs, demographics (Age/Gender only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions

·          Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop, Mobile Web & In-App)

·          Integrated Reporting of Rendered and Viewable Ads for Facebook Newsfeed Video Ads (Mobile Web & In-App)

·          Integrated Reporting of Rendered and Viewable Ads for Instagram Newsfeed Video Ads (Mobile In-App)

 

Conversant

·          Display and Video Rendered Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

·          Correlation (without causality) between Ads and Subsequent Actions

 

DoubleVerify

·          DV Digital Impression Quality and DV Video Impression Quality: property-level Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video Rendered Impressions (Desktop, Mobile Web, In-App & CTV

·         Display and Video Ad Viewability Metrics (Display, Mobile Web and In-App

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Extreme Reach, Inc.

·          Digital Video Rendered Ad Impressions (Desktop, Mobile Web, In-App, & CTV)

 

Facebook, Inc.

·          Facebook Ads Rendered Display Ad Impressions (Desktop, Mobile Web & In-App)

·         Instagram Ads Rendered Display Ad Impressions (Mobile In-App)

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Flashtalking

·          Display, Video and Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·          Display Viewable Ad Impressions (Desktop & Mobile Web)

 

FreeWheel Media, Inc.

·          Monetization Rights Management Display Rendered Ad Impressions (Desktop, Mobile Web, In-App, & CTV)

·          Monetization Rights Management Video Rendered Ad Impressions (Desktop, Mobile Web, In-App, & CTV)

 

Google

·        Google Ads Data Hub (ADH) UI and API-reported, SIVT-filtered Rendered plus Viewable Video Ad Impressions and TrueView Views for YouTube and Google Video Partner video ads on Google Ads, DV360, and YouTube Reserve (Desktop, Mobile Web & In-App)

·        Google Ad Manager Rendered plus Viewable Display and Video Ad Impressions, plus Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Campaign Manager Rendered plus Viewable Display and Video Ad Impressions plus Clicks and Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Ads Rendered plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web & In-App)

·        Sophisticated Invalid Traffic Detection and Filtration in Google Ads for Clicks and Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for Rendered plus Viewable Display and Video Ad Impressions (Desktop & Mobile Web), and in Google YouTube Reserve for Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App).

·         Google Display & Video 360 Rendered plus Viewable Display and Video Ad Impressions, plus clicks and Rich Media Rendered Impressions (Desktop, Mobile Web & In-App)

·         Google YouTube Reserve Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App)

·         Content Level YouTube Brand Safety Processes for Video Ad Serving Delivered Through Google Ads, Display & Video 360, and YouTube Reserve (Excluding Video Discovery, Masthead, YouTube Kids, non-YouTube and Live Stream)

 

GumGum

·          Verity Service Contextual Analysis Brand Safety and Brand Suitability for Content-Level Text/Image Classification and Video Image Classification for the English Language ( (Desktop and Mobile Web)

 

Hulu

·         Display, Video and Rich Media Rendered Impressions (Desktop, Mobile In-App & CTV)

 

 Human (formerly WhiteOps)

·        Sophisticated Invalid Traffic Detection and Filtration as applied to Pre-Bid (MediaGuard) and Post-Bid (Fraud Sensor) (Desktop, Mobile Web, In-App and CTV)

 

Innovid, Inc

·          Video Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App, & CTV) plus Video Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Display Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App)

 

Integral Ad Science

·         Display and Video Total Impressions and Viewable Impression Statistics (Desktop, Mobile Web, and Mobile App [SDK Only])

·         Campaign Monitor and Firewall Verification Services at Property-Level (Desktop & Mobile Web)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

 

Meetrics

·          Display and Video Ad Viewability Metrics (Desktop & Mobile Web)

·          Display and Video Rendered Ad Impressions (Desktop & Mobile Web)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Method MI

·          Display Rendered Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

 

Microsoft

·          Bing Clicks including Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Moat, Inc.

·          Display and Video Rendered Ad Impressions plus Viewability (Desktop, Mobile Web, and Mobile In-App)

·          Video Rendered Ad Impressions (CTV)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

 

Oracle, Inc.

·         Contextual Intelligence (Grapeshot) property-level Ad Verification Service

 

Pinterest

·          Display Rendered Ad Impressions, plus Clicks (Desktop, Mobile Web, and Mobile In-App)

 

Pixalate, Inc.

·          Display and Video Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App, & CTV)

·          Display Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Various SSAI Tracked Ads Metrics (Desktop, Mobile Web, In-App, & CTV)

·         Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Protected Media

·          Display Rendered Impressions (Desktop, Mobile Web & In-App)

·          Video Rendered Impressions (Desktop, Mobile Web, In-App & CTV)

·          Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Sizmek

·          SAS Platform Display, Video, and Rich Media Rendered Ad Impressions, plus Clicks (Desktop, Mobile Web & Mobile In-App)

·          SAS Platform Display and Video Viewable Ad Impressions, plus Unique Cookies (Desktop Only)

 

Triton Digital Media

·          Webcast Metrics for Certified Publishers Only (Desktop & Mobile Web

 

 

Accredited Out-of-Home Services

Foursquare Labs, Inc.

·          Foursquare (Formerly Placed) Visitation Data Set

 

GroundTruth

·          Location, Place, and Visitation Data Sets

 

  

Services Accredited Outside the U.S.

Mexico:

Nielsen IBOPE Mexico

·          Television Audience Measurement Service

 

 

  

Services Under Review

Television Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Comscore

·          Comscore National and Local Quarter Hour TV Grid Reports (Household Level Estimates Only)

 

iSpot.tv, Inc.

·          TV Ad Occurrence Data Only

 

Nielsen Media Research

·          Nielsen Television Index (NTI) Integration of PPM Measured Out-of-Home Viewing into its National TV Currency

·          Nielsen Television Index (NTI) Note: Accreditation Suspended Effective 9/13/21

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          NTI National Average Commercial Ratings MIT

·          NTIH Media Information Tape

·          Nielsen Syndication Service (NSS) Note: Accreditation Suspended Effective 9/13/21

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          NSS National Average Commercial Ratings MIT

·          Nielsen Homevideo Index (NHI) Note: Accreditation Suspended Effective 9/13/21

·          Cable Media Information Tape

·          Nielsen Television Activity Report

·          NHI National Average Commercial Ratings MIT

·          Nielsen Digital in TV Ratings Note: Accreditation Suspended Effective 9/13/21

·          N-Power Note: Accreditation Suspended Effective 9/13/21

·          Nielsen Stations Index (NSI) Set Meter Service with Return Path Data (RPD) and Including Persons Viewing Estimates

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

·          Nielsen Stations Index (NSI) Set Meter Service with PPM TV – Markets Previously Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSI Local Monthlies File, & Arianna)  Note: Accreditation Suspended Effective 9/20/21

·          Austin

·          Cincinnati

·          Columbus

·          Greensboro

·          Hartford

·         Indianapolis

·          Jacksonville

·          Kansas City

·          Las Vegas

·          Memphis

·          Milwaukee

·          Nashville

·          Norfolk

·         Providence

·          Raleigh-Durham

·          Salt Lake City

·         San Antonio

·          San Diego

·          West Palm Beach

·          Nielsen Stations Index (NSI) Set Meter Service – Markets Previously Accredited for Household Tuning Estimates Only (NSI eVIP Application, NSI Local Monthlies File, & Arianna) Note: Accreditation Suspended Effective 9/20/21

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

·          Nielsen Stations Index (NSI) Local People Meter Service with PPM TV - Markets Previously Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSIH eVIP Report, NSI Ethnic Summaries: Hispanic Report, NSI Local Monthlies File, & Arianna) Note: Accreditation Suspended Effective 9/20/21

·          Atlanta

·          Baltimore

·          Boston

·          Charlotte

·          Chicago

·          Cleveland

·          Dallas

·          Denver

·          Detroit

·          Houston

·          Los Angeles

·          Miami

·          Minneapolis

·          New York

·          Orlando

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Sacramento

·          San Francisco

·          Seattle

·          St. Louis

·          Tampa

·          Washington, DC

 

 

Radio Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Audio (formerly Arbitron)

National Services

·          Nationwide

·          RADAR

Local Services

·          County Coverage Service

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets

·          Austin

·          Boston

·          Hartford

·          Las Vegas )

·          Memphis

·          Nashville

·          New York

·          Norfolk

·          Orlando

·          Providence

·          Raleigh

·          Sacramento

·          San Francisco

·          Seattle

·          Washington DC

·          West Palm Beach

 

  

Internet Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)
It is important to note that in addition to the listing of individual services presented below, MRC reports on the statuses of the large digital enterprises engaged in the MRC accreditation process, and this information is accessible here.

Amazon Advertising

·          Sponsored Products - Clicks plus Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines as applied to Clicks (Desktop, Mobile Web, In-App & Total)

·          Amazon DSP - Display Impressions and Clicks (Desktop, Mobile Web, & In-App)

 

Criteo

·          Retail Media Platform Display Impressions and Clicks (Desktop, Mobile Web, & In-App) Exclusive of Criteo Publisher Network

 

Facebook, Inc.

·          Facebook Third Party Data Feed for Viewability Reporting

 

MadHive, Inc.

·        Video Rendered Impressions (CTV)

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metric)

 

Nielsen

·          Digital Ad Ratings (DAR): Viewable Impression-based Display and Video Ad GRPs

 

Pinterest

·         Pinterest Third Party Data Feed for Display and Video Viewability Reporting

 

Trivver, Inc.

·          In-Game Display and Video Impressions plus Clicks (Desktop, Mobile Web, Mobile In-App, and CTV)

 

Twitter

·          Brand Safety Processes

 

Walmart

·          Walmart.com Third Party Data Feed for Display Rendered Ad Impressions plus Viewability  (Desktop, Mobile Web, & and the Walmart Mobile Application

·          Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Zefr, Inc.

·         Brand Safety and Suitability Processes to Independently Classify Google YouTube and TikTok Content (Desktop, Mobile Web, Mobile In-App, and CTV)

 

 

Out-of-Home Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Blis Global, Ltd.

·          Smart Pin Service

 

Cuende Infometrics, S.A.

·          US METRICOOH Index Platform

 

Ericsson Emodo

·          Location Verification

 

PatientPoint, LLC

·          Digital Point of Care Services - Communicate, Interact, and Access Components

 

 

Services Outside the U.S. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

China

Miaozhen Systems AdMonitor Service

·          Display Tracked Ads, Rendered Impressions, Clicks, and GRPs (Mobile In-App)

·          Video Tracked Ads, Rendered plus Viewable Impressions, Clicks, and GRPs (Desktop, Mobile Web, & Mobile In-App

·           Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (As Applied to the Above Metrics)

RTBAsia

·          Open Data Exchange and Due Diligence Platform: Display and Video Rendered Impressions (Mobile In-App)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (As Applied to the Above Metrics))