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Accredited Services and
Services Under Review
The following Services are
either Accredited by the MRC or are “under review” at this time as indicated:
MRC
Accredited Services
Accredited Television
Services |
Media Monitors
·
TV Spot
Service
|
Nielsen Media
Research
·
Nielsen
Stations Index (NSI)
·
Set Meter Market Viewers in Profile Reports - (Household Viewing
estimates are accredited; persons viewing data based on
Nielsen's Viewer Assignment model are under review and are not
accredited) [See
MRC's statement on methodological changes and accreditation
statuses related to Nielsen's Local Services]
·
NSI Local Monthlies - (LPM data are accredited,
Household Viewing estimates in Set Meter markets are accredited
whereas persons viewing data based on Nielsen's Viewer
Assignment model in these markets are under review and are not
accredited, and Diary based estimates are not accredited)
·
Atlanta
Market Viewers in Profile Report (a Local People Meter service)
·
Baltimore Market Viewers in Profile Report (a Local People Meter
service)
·
Boston
Metered Market Viewers in Profile (a Local People Meter service)
·
Charlotte Market Viewers in Profile Report (a Local People Meter
service)
·
Chicago
Market Viewers in Profile Report (a Local People Meter service)
·
Cleveland Market Viewers in Profile Report (a Local People Meter
service)
·
Dallas
Market Viewers in Profile Report (a Local People Meter service)
·
Denver Market Viewers in Profile Report (a Local People Meter
service)
·
Detroit
Market Viewers in Profile Report (a Local People Meter service)
·
Houston Market Viewers in Profile Report (a Local People Meter
service)
·
Los
Angeles Market Viewers in Profile Report (a Local People Meter service)
·
Miami Market Viewers in Profile Report (a Local People Meter
service)
·
Minneapolis Market Viewers in Profile Report (a Local People Meter
service)
·
New York
Market Viewers in Profile Report (a Local People Meter service)
·
Orlando DC Market Viewers in Profile Report (a Local People Meter
service)
·
Philadelphia Market Viewers in Profile Report (a Local People Meter
service)
·
Phoenix Market Viewers in Profile Report (a Local People Meter
service)
·
Pittsburgh Market Viewers in Profile Report (a Local People Meter
service)
·
Portland Market Viewers in Profile Report (a Local People Meter
service)
·
Sacramento Market Viewers in Profile Report (a Local People Meter
service)
·
San Francisco Market Viewers in Profile Report (a Local People Meter
service)
·
Seattle Market Viewers in Profile Report (a Local People Meter
service)
·
St. Louis Market Viewers in Profile Report (a Local People Meter
service)
·
Tampa Market Viewers in Profile Report (a Local People Meter
service)
·
Washington, DC Market Viewers in Profile Report (a Local People Meter
service)
·
Nielsen
Television Index (NTI)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
National
Average Commercial Ratings MIT
·
Nielsen
Syndication Service (NSS)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
4-Network Program Type Averages Report
·
Nielsen
Homevideo Index (NHI)
·
Cable
Media Information Tape
·
Cable
National Audience Composition Report
·
Nielsen
Television Activity Report
·
Nielsen
Digital in TV Ratings
·
Nielsen
Puerto Rico
People Meter (Accreditation applies to data reported prior to
Hurricane Maria. Nielsen remains in the MRC process as it
works to rebuild the Service.)
·
Galaxy
Explorer (NTI, NSS, NHI)
·
Arianna (NSI)
·
N-Power
|
Accredited Radio
Services |
ACT1
·
ACT1
Systems Software, Version 7.0
|
Nielsen Audio
(formerly Arbitron)
·
Continuous, Condensed and Standard Radio Market Reports (excluding
Puerto Rico)
·
Custom
Survey Area Reports
·
PPM Analysis Tool
·
TAPSCAN Web Application
·
Personal Portable Meter (PPM)
Radio
Average Quarter Hour Monthly Data for**
**Note:
Accreditation Withheld for December 2016 Nielsen Audio PPM
Reports
·
Atlanta
Personal Portable Meter (PPM)
·
Baltimore
Personal Portable Meter (PPM)
·
Charlotte
Personal Portable Meter (PPM)
·
Chicago
Personal Portable Meter (PPM)
·
Cincinnati
Personal Portable Meter (PPM)
·
Cleveland
Personal Portable Meter (PPM)
·
Columbus
Personal Portable Meter (PPM)
·
Dallas
Personal Portable Meter (PPM)
·
Denver
Personal Portable Meter (PPM)
·
Detroit
Personal Portable Meter (PPM)
·
Greensboro
Personal Portable Meter (PPM)
·
Houston
Personal Portable Meter (PPM)
·
Indianapolis
Personal Portable Meter (PPM)
·
Jacksonville
Personal Portable Meter (PPM)
·
Kansas City
Personal Portable Meter (PPM)
·
Los Angeles Personal Portable Meter (PPM)
·
Miami
Personal Portable Meter (PPM)
·
Milwaukee-Racine
Personal Portable Meter (PPM)
·
Minneapolis-St. Paul
Personal Portable Meter (PPM)
·
Nassau/Suffolk
Personal Portable Meter (PPM)
·
Philadelphia
Personal Portable Meter (PPM)
·
Phoenix
Personal Portable Meter (PPM)
·
Pittsburgh
Personal Portable Meter (PPM)
·
Portland
Personal Portable Meter (PPM)
·
Riverside-San Bernardino Personal Portable Meter (PPM)
·
Salt Lake City-Ogden-Provo
Personal Portable Meter (PPM)
·
San Antonio Personal Portable Meter (PPM)
·
San Diego Personal Portable Meter (PPM)
·
St. Louis
Personal Portable Meter (PPM)
·
Tampa-St. Petersburg-Clearwater
Personal Portable Meter (PPM)
·
Qualitative Diary Service
|
Media Monitors
·
Radio Spot
Service
|
Accredited
Multi-Media Services |
Mediamark Research
& Intelligence (MRI)
·
MRI
Fall, Spring and Doublebase Studies
·
MEMRI,
MEMRI2
|
Accredited Internet
Services |
It is important to
note that the
digital properties listed below have different sets of measures
accredited and each accredited metric is specified so that you
can easily distinguish accredited from non-accredited data.
To see the list of accredited properties arranged by metric type please
click here. |
Adform, Inc.
·
Display and Video Served Impressions plus Viewability (Desktop, Mobile Web
& In-App)
|
Adloox
·
Display and Video Served Impressions plus Viewability (Desktop &
Mobile Web)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
C3 Metrics
·
Display Served Ad Impressions plus Viewability (Desktop & Mobile Web)
|
Comscore
·
Media Metrix (Desktop Only)
·
Validated Campaign Essentials (vCE): Accreditation applies to
vCE-Validation and vCE Audience 2.0 modules (Desktop Only),
including Display and Video Ad Viewability metrics (including
Mobile Web and Mobile In-Application), Ad
Verification functions (alerting and blocking), GRPs,
demographics (Age, Gender and Behavior-Based Ethnicity only),
and validated GRP and Unique Visitor metrics based on filtered
viewable impressions
·
Sophisticated
Invalid Traffic Detection and Filtration
within vCE and Media Metrix (Desktop, Mobile Web
& In-App)
|
DoubleVerify
·
DV Digital Impression Quality and DV Video Impression Quality:
Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video
Ad Viewability Metrics including Mobile Web and In-App
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop, Mobile Web
& In-App)
|
Facebook, Inc.
·
Facebook Newsfeed Served Display Ad Impressions
(Desktop, Mobile Web & In-App)
·
Instagram Served
Display Ad Impressions
(Desktop, Mobile Web & In-App)
|
Flashtalking
·
Display and Rich Media Served Ad Impressions (Desktop,
Mobile Web & In-App)
·
Display Viewable Ad Impressions (Desktop & Mobile Web)
|
Forensiq, Inc.
·
Display and Video Served Impressions (Desktop, Mobile Web
& In-App)
·
Display and Video Viewability (Desktop & Mobile Web)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(As
Applied to the Above Metrics)
|
FreeWheel Media, Inc.
·
Monetization
Rights Management
Display Served Ad Impressions (Desktop, Mobile Web & In-App)
·
Monetization
Rights Management
Video Served Ad Impressions (Desktop, Mobile Web, In-App,
& OTT)
|
Google
· Google
Ad Manager Served plus Viewable Display and Video Ad
Impressions, plus Rich Media Served Ad Impressions (Desktop,
Mobile Web & In-App)
· Google
Campaign Manager Served plus Viewable Display and Video Ad
Impressions plus Clicks and Rich Media Served Ad Impressions
(Desktop, Mobile Web & In-App)
·
Google Ads
Served Plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web &
In-App)
· Sophisticated
Invalid Traffic Detection and Filtration in Google Ads for
Clicks and Served plus Viewable Video Ad Impressions (Desktop &
Mobile Web & In-App) plus in Google Campaign Manager for Served
plus Viewable Display and Video Ad Impressions (Desktop & Mobile
Web)
·
Google
Display & Video 360 Served plus Viewable Display and Video Ad
Impressions, plus clicks and Rich Media Served Impressions
(Desktop, Mobile Web & In-App)
|
Hulu
·
Display, Video and Rich Media Served Impressions (Desktop, Mobile
In-App & OTT)
|
Innovid, Inc
·
Innovid Ad Server Video Served Ad Impressions (Desktop,
Mobile Web, Mobile In-App, & OTT)
plus
Video Viewable Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
|
Integral Ad Science
·
Display and
Video Total Impressions and
Viewable Impression Statistics (Desktop, Mobile Web, and Mobile
App [SDK Only])
·
Campaign Monitor and Firewall Verification Services (Desktop &
Mobile Web)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
Meetrics
·
Display and Video Ad Viewability Metrics (Desktop &
Mobile Web)
·
Display and Video Served Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
Microsoft
·
Bing Clicks including Sophisticated
Invalid Traffic Detection and Filtration
(Desktop & Mobile Web)
|
Moat, Inc.
·
Display and Video Ad Viewability Metrics (Desktop, Mobile Web,
and Mobile In-App)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop, Mobile Web,
and Mobile In-App)
|
Nielsen
·
Digital Ad
Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at
discrete age/sex breaks age 13+) for Integral Ad Science and
Moat Integrations, Unique Users, and Unique Cookies
|
Oracle, Inc.
·
Contextual Intelligence (Grapeshot) Ad Verification Service
|
Pixalate, Inc.
·
Display
Served and Viewable Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Video Served
Ad Impressions (Desktop, Mobile Web, In-App, & OTT)
· Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
Protected Media
·
Display and Video Served Impressions (Desktop, Mobile Web
& In-App)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Desktop, Mobile Web & In-App)
|
Sizmek
·
SAS Platform
Display and Video Served Ad Impressions, plus Clicks (Desktop,
Mobile Web & Mobile In-App)
·
SAS Platform
Display
and Video Viewable Ad Impressions, plus Uniques (Desktop Only)
|
WhiteOps
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop,
Mobile Web & In-App)
|
Services
Accredited Outside the U.S. |
Mexico:
Nielsen IBOPE Mexico
·
Television Audience Measurement Service
|
Services Under Review
Television Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
Nielsen Media
Research
·
Nielsen
Stations Index (NSI)
·
Return Path
Data (RPD) in Set Meter and Prior Diary-Only Markets
·
PPM for TV in
LPM and Set Meter Markets
·
Code Reader,
and Viewer Assignment Model
Viewers in Profile Reports
|
Radio Services Under
Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
Nielsen Audio
(formerly Arbitron)
National Services
·
Nationwide
·
RADAR
Local Services
·
County Coverage Service
·
Austin
Personal Portable Meter (PPM)
·
Boston
Personal Portable Meter (PPM)
·
Hartford
Personal Portable Meter (PPM)
·
Las Vegas Personal Portable Meter (PPM))
·
Memphis
Personal Portable Meter (PPM)
·
Nashville
Personal Portable Meter (PPM)
·
New York
Personal Portable Meter (PPM)
·
Norfolk
Personal Portable Meter (PPM)
·
Orlando
Personal Portable Meter (PPM)
·
Providence
Personal Portable Meter (PPM)
·
Raleigh
Personal Portable Meter (PPM)
·
Sacramento
Personal Portable Meter (PPM)
·
San Francisco
Personal Portable Meter (PPM)
·
Seattle
Personal Portable Meter (PPM)
·
Washington DC
Personal Portable Meter (PPM)
·
West
Palm Beach
Personal Portable Meter (PPM)
|
Multi-Media
Services Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
Kantar Media Research
·
MARS
OTC/DTC Pharmaceutical Study
|
Internet Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
C3 Metrics
·
Conversion
and Attribution Metrics (Desktop & Mobile Web
|
CHEQ AI
Technologies Ltd.
·
Display and Video Served Impressions (Desktop, Mobile Web) plus
Clicks
·
Ad Verification
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Desktop, Mobile)
|
Conversant
·
Display and Video Served Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
Ericsson Emodo
·
Location Verification
|
Facebook, Inc.
·
Facebook Third
Party Data Feed for Viewability Reporting
|
Factual, Inc.
·
Location Metrics
|
Foursquare
·
Location Metrics
|
Google
·
YouTube Third
Party Data Feed for Video Viewability Reporting
|
GroundTruth
·
Location Metrics
|
GumGum
·
Property Level Ad Verification and Content Level Brand Safety
(Desktop, Mobile Web, & OTT)
|
Method MI
·
Display Served Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
Pinterest
·
Display and Video Served Ad Impressions, plus Clicks
· Pinterest
Third
Party Data Feed for Display and Video Viewability Reporting
|
Pixalate, Inc.
·
Display Served Ad Impressions (OTT)
·
|
Placed
·
Location Metrics
|
Simpli.fi
·
Display Served Ad Impressions plus Viewability and Clicks by DMA
Location (Desktop, Mobile Web, & In-App)
|
Snap Inc.
·
Ad Center
Platform Video Viewability Metrics (Mobile In-App)
·
Ad Manager
Platform Video Viewability Metrics (Mobile In-App)
|
Triton Digital
(formerly Ando Media) **
·
Webcast Metrics
·
Webcast
Metrics Local - Pandora Implementation (Total Listening Hours,
Cume, Cume Rating, Average Time Spent Listening, Session Starts,
Active Sessions, Average Active Sessions, Average Quarter Hours,
Average Quarter Hour Rating)
**
Accreditation Suspended 5/2/19; Pending Resolution of
Non-Compliance Situations |
Services
Outside the U.S. Under Review
(Applied
for MRC Accreditation and are at Varying Stages within the
Process, and are Not Accredited) |
China
Gridsum
·
Ad Dissector
Platform: Display and
Video Served Impressions, plus Clicks (Desktop, Mobile Web, Mobile In-App,
& OTT)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Desktop, Mobile,
Mobile In-App, & OTT)
Miaozhen Systems
·
AdMonitor Service: GRPs and Related Metrics, Display and Video
Ad Impressions (Desktop, Mobile Web, & Mobile In-App)
Nielsen
·
China Digital Ad Ratings (DAR) Service: GRPs and Related
Metrics, Display and Video Ad Impressions (Desktop, Mobile Web,
& Mobile In-App)
RTBAsia
·
Open Data Exchange and Due Diligence Platform: Display and
Video Served Impressions, plus Clicks (Desktop, Mobile Web, Mobile In-App,
& OTT)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Desktop, Mobile,
Mobile In-App, & OTT)
|
|