Accredited Services

Media Rating Council

Accredited Services and Services Under Review

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Mediafax, Inc.

·          TV Audience People-Meter Measurement Service – Puerto Rico

·          AdImpact

·          Media Insight

Nielsen Media Research

·          Nielsen Stations Index (NSI)

§          Set Meter Market Viewers in Profile Reports

§          Metered Market Weekly Report

·          Atlanta Market Viewers in Profile Report (a Local People Meter service)

§          Baltimore Market Viewers in Profile Report (a Local People Meter service)

§          Boston Metered Market Viewers in Profile (a Local People Meter service)

§          Charlotte Market Viewers in Profile Report (a Local People Meter service)

§          Chicago Market Viewers in Profile Report (a Local People Meter service)

§          Cleveland Market Viewers in Profile Report (a Local People Meter service)

§          Dallas Market Viewers in Profile Report (a Local People Meter service)

§          Denver Market Viewers in Profile Report (a Local People Meter service)

§          Detroit Market Viewers in Profile Report (a Local People Meter service)

§          Houston Market Viewers in Profile Report (a Local People Meter service)

§          Los Angeles Market Viewers in Profile Report (a Local People Meter service)

§          Miami Market Viewers in Profile Report (a Local People Meter service)

§          Minneapolis Market Viewers in Profile Report (a Local People Meter service)

§          New York Market Viewers in Profile Report (a Local People Meter service)

§          Orlando DC Market Viewers in Profile Report (a Local People Meter service)

§          Philadelphia Market Viewers in Profile Report (a Local People Meter service)

§          Phoenix Market Viewers in Profile Report (a Local People Meter service)

§          Pittsburgh Market Viewers in Profile Report (a Local People Meter service)

§          Portland Market Viewers in Profile Report (a Local People Meter service)

§          Sacramento Market Viewers in Profile Report (a Local People Meter service)

§          San Francisco Market Viewers in Profile Report (a Local People Meter service)

§          Seattle Market Viewers in Profile Report (a Local People Meter service)

§          St. Louis Market Viewers in Profile Report (a Local People Meter service)

§          Tampa Market Viewers in Profile Report (a Local People Meter service)

§          Washington, DC Market Viewers in Profile Report (a Local People Meter service)

·          Nielsen Television Index (NTI)

§          Pocketpiece Report and related Media Information Tape

§          National Audience Demographics Report and related Media Information Tape

§          National Average Commercial Ratings MIT

·          Nielsen Syndication Service (NSS)

§          Pocketpiece Report and related Media Information Tape

§          National Audience Demographics Report and related Media Information Tape

§          4-Network Program Type Averages Report

·          Nielsen Homevideo Index (NHI)

§          Cable Media Information Tape

§          Cable National Audience Composition Report

§          Nielsen Television Activity Report

·          Nielsen Hispanic Television Index (NHTI)

·          Galaxy Explorer (NTI, NSS, NHI, NHTI)

·          Galaxy Navigator (NSI)

·          N-Power



Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

Triton Digital (formerly Ando Media)

·          Webcast Metrics

Arbitron

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          County Coverage Service

·          Custom Survey Area Reports

·          Maximi$er

·          Media Professional

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for

·          Atlanta Personal Portable Meter (PPM)

·          Cincinnati Personal Portable Meter (PPM)

·          Houston Personal Portable Meter (PPM)

·          Kansas City Personal Portable Meter (PPM)

·          Milwaukee-Racine Personal Portable Meter (PPM)

·          Minneapolis-St. Paul Personal Portable Meter (PPM)

·          Philadelphia Personal Portable Meter (PPM)

·          Phoenix Personal Portable Meter (PPM)

·          St. Louis Personal Portable Meter (PPM)

·          Qualitative Diary Service

Media Monitors

·          Radio Spot Service



Accredited Multi-Media Services

Mediafax, Inc.

·          Target Group Index (TGI) Service – Puerto Rico

Mediamark Research Inc. (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          Mediamark Reporter

·          MEMRI, MEMRI²

Scarborough Research Corporation

·          Local Market Measurement Service (75 Markets)

·          PRIME NExT (Excluding USA+ and Custom Studies Data)

·          Multi-Market Service

·          USA+

Simmons

·          National Consumer Study/National Hispanic Consumer Study



Accredited Print Services

Kantar Media Research

·          MARS OTC/DTC Pharmaceutical Study

Accredited Internet Services

Adobe Systems

·          Omniture Audience Measurement (Page Impressions, Visits, Daily Unique Cookies & Time Spent)

24/7 Real Media Inc.

·          Open AdStream Ad Impression Serving

Adify Corporation

·          Adify Network Builder (Ad Impressions & Clicks)

ADTECH US, Inc.

·          ADTECH Helios IQ Publisher

·          ADTECH Helios IQ Agency

AOL LLC

·          AOL Ad Impression Serving

Atlas DMT

·          Atlas DMT Ad Impression Serving

Auditude

·          Digital Video Ad Impressions

Broadband Enterprises

·          Vindico Digital Video Commercial Ad Impression Serving

CBSi

·          CBSi Networks Ad Impression Serving

comScore

·          comScore Direct

Disney Interactive Group

·          Disney Interactive Ad Impression Serving

FreeWheel Media, Inc

·          Monetization Rights Management

Glam Media
·          Glam Adapt Ad Serving Platform for Display Ad Impression Statistics

Google

·          DoubleClick DFP & DFA Ad Impression Serving

·          Google Ad Manager for Publishers

·          Google AdWords

LiveRail

·          Video Ad Impressions

MediaMind Technologies, Inc.
·          Ad Impression Serving

·          Audience Measurement Statistics

Microsoft

·          Media Console

·          AdExpert

Nielsen

·          Online Campaign Ratings

PointRoll

·          AdPortal Platform

Display and Rich Media Impressions and Associated Clicks

Quantcast

·          Quantified Publisher

Rich Media Worldwide

·          RealVu Viewable Impression Metric

Turner Broadcasting System, Inc.

·          Turner Ad Impression Serving

Univision

·          Univision.com Measurement Metrics

Visible Measures

·          Video Impression and Duration Metrics

Yahoo! Inc.

·          APT from Yahoo!

·          Yahoo.com U.S. Sites Ad Impression Serving

·          Yahoo! Right Media Exchange

·          Yahoo! Search Marketing





Services Under Review

Television Services Under Review

Nielsen Media Research

·          Nielsen Stations Index (NSI)

§          Diary Market Viewers in Profile Reports

Rentrak

·          TV Essentials Service

SQAD

·          TV Costs

Radio Services Under Review

Arbitron

National Services

·          Nationwide

·          RADAR

Local Services

·          Austin Personal Portable Meter (PPM)

·          Baltimore Personal Portable Meter (PPM)

·          Boston Personal Portable Meter (PPM)

·          Charlotte Personal Portable Meter (PPM)

·          Cleveland Personal Portable Meter (PPM)

·          Chicago Personal Portable Meter (PPM)

·          Columbus Personal Portable Meter (PPM)

·          Dallas-Ft. Worth Personal Portable Meter (PPM)

·          Denver-Boulder Personal Portable Meter (PPM)

·          Detroit Personal Portable Meter (PPM)

·          Greensboro Personal Portable Meter (PPM)

·          Hartford Personal Portable Meter (PPM)

·          Indianapolis Personal Portable Meter (PPM)

·          Jacksonville Personal Portable Meter (PPM)

·          Las Vegas Personal Portable Meter (PPM)

·          Los Angeles Personal Portable Meter (PPM)

·          Memphis Personal Portable Meter (PPM)

·          Miami Personal Portable Meter (PPM)

·          Nashville Personal Portable Meter (PPM)

·          New York Personal Portable Meter (PPM)

·          Norfolk Personal Portable Meter (PPM)

·          Orlando Personal Portable Meter (PPM)

·          Pittsburgh Personal Portable Meter (PPM)

·          Portland, OR. Personal Portable Meter (PPM)

·          Providence Personal Portable Meter (PPM)

·          Raleigh Personal Portable Meter (PPM)

·          Riverside Personal Portable Meter (PPM)

·          Sacramento Personal Portable Meter (PPM)

·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM)

·          San Antonio Personal Portable Meter (PPM)

·          San Diego Personal Portable Meter (PPM)

·          San Francisco Personal Portable Meter (PPM)

·          Seattle Personal Portable Meter (PPM)

·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM)

·          Washington DC Personal Portable Meter (PPM)

·          West Palm Beach Personal Portable Meter (PPM)



Multi-Media Services Under Review

Ipsos Mendelsohn

·          Ipsos Mendelsohn Affluent Survey

Print Services Under Review

Affinity

·          American Magazine Study



Internet Services Under Review

Black Arrow

·          Decision Suite

·          Sales Suite

comScore

·          Media Metrix

·          Video Metrix

Connexus

·          Traffic Marketplace

Digital Envoy

·          Digital Element's IP Intelligence and Geo-location Processes

Nielsen//NetRatings

·          Mega Panel

·          NetView

·          Video Census

Out-of-Home Services Under Review

NEC Display Solutions - ADVUKU/VUKUNET Platform

·          Digital Place-based Media Ad Delivery and Measurement Service