Home About Us Benefits Education News Feedback

 

Media Rating Council

[Under Construction]


 

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Media Monitors

·          TV Spot Service

 

 Nielsen Media Research

·          Nielsen Stations Index (NSI) Set Meter Service with PPM TV – Markets Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSI Local Monthlies File, & Arianna)

·          Austin

·          Cincinnati

·          Columbus

·          Greensboro

·          Hartford

·         Indianapolis

·          Jacksonville

·          Kansas City

·          Las Vegas

·          Memphis

·          Milwaukee

·          Nashville

·          Norfolk

·         Providence

·          Raleigh-Durham

·          Salt Lake City

·         San Antonio

·          San Diego

·          West Palm Beach

·          Nielsen Stations Index (NSI) Set Meter Service – Markets Accredited for Household Tuning Estimates Only (NSI eVIP Application, NSI Local Monthlies File, & Arianna)

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

·          Nielsen Stations Index (NSI) Local People Meter Service with PPM TV - Markets Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSIH eVIP Report, NSI Ethnic Summaries: Hispanic Report, NSI Local Monthlies File, & Arianna)

·          Atlanta

·          Baltimore

·          Boston

·          Charlotte

·          Chicago

·          Cleveland

·          Dallas

·          Denver

·          Detroit

·          Houston

·          Los Angeles

·          Miami

·          Minneapolis

·          New York

·          Orlando

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Sacramento

·          San Francisco

·          Seattle

·          St. Louis

·          Tampa

·          Washington, DC

·          Nielsen Television Index (NTI)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          National Average Commercial Ratings MIT

·          Nielsen Syndication Service (NSS)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          4-Network Program Type Averages Report

·          Nielsen Homevideo Index (NHI)

·          Cable Media Information Tape

·          Cable National Audience Composition Report

·          Nielsen Television Activity Report

·          Nielsen Digital in TV Ratings

·          Nielsen Puerto Rico People Meter (Accreditation applies to data reported prior to Hurricane Maria.  Nielsen remains in the MRC process as it works to rebuild the Service.)

·          Galaxy Explorer (NTI, NSS, NHI)

·          N-Power

 

  

Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

 

Nielsen Audio (formerly Arbitron)

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          Custom Survey Area Reports

·          PPM Analysis Tool

·          TAPSCAN Web Application

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets**

·          Atlanta

·          Baltimore

·          Charlotte

·          Chicago

·          Cincinnati

·          Cleveland

·          Columbus

·          Dallas

·          Denver

·          Detroit

·          Greensboro

·          Houston

·          Indianapolis

·          Jacksonville

·          Kansas City

·          Los Angeles

·          Miami

·          Milwaukee-Racine

·          Minneapolis-St. Paul

·          Nassau/Suffolk

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Riverside-San Bernardino

·          Salt Lake City-Ogden-Provo

·          San Antonio

·          San Diego

·          St. Louis

·          Tampa-St. Petersburg-Clearwater

**Note: Accreditation Withheld for December 2016 Nielsen Audio PPM Reports

·          Qualitative Diary Service        

 

Media Monitors

·          Radio Spot Service

 

 

Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          MEMRI, MEMRI2

 

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adform A/S

·          Display and Video Served Impressions plus Viewability (Desktop, Mobile Web & In-App)

 

Adloox

·          Display and Video Served Impressions plus Viewability (Desktop & Mobile Web)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

C3 Metrics

·          Display Served Ad Impressions plus Viewability (Desktop & Mobile Web)

 

Comscore

·          Media Metrix (Desktop Only)

·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), Ad Verification functions (alerting and blocking), GRPs, demographics (Age/Gender only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions

·          Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop, Mobile Web & In-App)

 

DoubleVerify

·          DV Digital Impression Quality and DV Video Impression Quality: Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video Ad Viewability Metrics including Mobile Web and In-App

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web & In-App)

 

Facebook, Inc.

·          Facebook Newsfeed Served Display Ad Impressions (Desktop, Mobile Web & In-App)

·         Instagram Served Display Ad Impressions (Desktop, Mobile Web & In-App)

 

Flashtalking

·          Display and Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App)

·          Display Viewable Ad Impressions (Desktop & Mobile Web)

 

Impact Tech, Inc.

·          Display and Video Served Impressions (Desktop, Mobile Web & In-App)

·          Display and Video Viewability (Desktop & Mobile Web)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (As Applied to the Above Metrics)

 

FreeWheel Media, Inc.

·          Monetization Rights Management Display Served Ad Impressions (Desktop, Mobile Web & In-App)

·          Monetization Rights Management Video Served Ad Impressions (Desktop, Mobile Web, In-App, & OTT)

 

Google

·        Google Ad Manager Served plus Viewable Display and Video Ad Impressions, plus Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Campaign Manager Served plus Viewable Display and Video Ad Impressions plus Clicks and Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Ads Served plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web & In-App)

·        Sophisticated Invalid Traffic Detection and Filtration in Google Ads for Clicks and Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for Served plus Viewable Display and Video Ad Impressions (Desktop & Mobile Web), and in Google YouTube Reserve for Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App).

·         Google Display & Video 360 Served plus Viewable Display and Video Ad Impressions, plus clicks and Rich Media Served Impressions (Desktop, Mobile Web & In-App)

·         Google YouTube Reserve Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App)

 

Hulu

·         Display, Video and Rich Media Served Impressions (Desktop, Mobile In-App & OTT)

 

Innovid, Inc

·          Innovid Ad Server Video Served Ad Impressions (Desktop, Mobile Web, Mobile In-App, & OTT) plus Video Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

 

Integral Ad Science

·          Display and Video Total Impressions and Viewable Impression Statistics (Desktop, Mobile Web, and Mobile App [SDK Only])

·          Campaign Monitor and Firewall Verification Services (Desktop & Mobile Web)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Meetrics

·          Display and Video Ad Viewability Metrics (Desktop & Mobile Web)

·          Display and Video Served Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Microsoft

·          Bing Clicks including Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Moat, Inc.

·          Display and Video Ad Viewability Metrics (Desktop, Mobile Web, and Mobile In-App)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

 

Nielsen

·          Digital Ad Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at discrete age/sex breaks age 13+) for Integral Ad Science and Moat Integrations, Unique Users, and Unique Cookies

 

Oracle, Inc.

·         Contextual Intelligence (Grapeshot) Ad Verification Service

 

Pixalate, Inc.

·          Display and Video Served Ad Impressions (Desktop, Mobile Web, Mobile In-App, & OTT)

·          Display Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Various SSAI Tracked Ads Metrics (Desktop, Mobile Web, In-App, & OTT)

·         Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Protected Media

·          Display and Video Served Impressions (Desktop, Mobile Web & In-App)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile Web & In-App)

 

Sizmek

·          SAS Platform Display and Video Served Ad Impressions, plus Clicks (Desktop, Mobile Web & Mobile In-App)

·          SAS Platform Display and Video Viewable Ad Impressions, plus Uniques (Desktop Only)

 

 WhiteOps

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web & In-App)

 

  

Services Accredited Outside the U.S.

Mexico:

Nielsen IBOPE Mexico

·          Television Audience Measurement Service

 

 

  

Services Under Review

Television Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Media Research

·          Nielsen Television Index (NTI) Integration of PPM Measured Out-of-Home Viewing into its National TV Currency

·          Nielsen Stations Index (NSI) Set Meter Service with Return Path Data (RPD) and Including Persons Viewing Estimates

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

 

 

Radio Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Audio (formerly Arbitron)

National Services

·          Nationwide

·          RADAR

Local Services

·          County Coverage Service

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets

·          Austin

·          Boston

·          Hartford

·          Las Vegas )

·          Memphis

·          Nashville

·          New York

·          Norfolk

·          Orlando

·          Providence

·          Raleigh

·          Sacramento

·          San Francisco

·          Seattle

·          Washington DC

·          West Palm Beach

 

  

Multi-Media Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Kantar Media Research

·          MARS OTC/DTC Pharmaceutical Study

 

  

Internet Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

It is important to note that in addition to the listing of individual services presented below, MRC reports on the statuses of the large digital enterprises engaged in the MRC accreditation process, and this information is accessible here.

Amazon Advertising

·          Sponsored Products - Display Impressions and Clicks plus Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines as applied to the noted metrics (Desktop, Mobile Web, & In-App)

·          Sponsored Brands & Sponsored Display - Display Impressions and Clicks (Desktop, Mobile Web, & In-App)

·          Amazon DSP - Display and Video Impressions and Clicks plus Viewability (Desktop, Mobile Web, & In-App)

·          Amazon DSP - Display and Video Impressions (OTT)

 

C3 Metrics

·          Conversion and Attribution Metrics (Desktop & Mobile Web

 

CHEQ AI Technologies Ltd.

·          Display and Video Served Impressions (Desktop, Mobile Web) plus Clicks

·          Ad Verification

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile)

 

Conversant

·          Display and Video Served Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

 

Extreme Reach, Inc.

·          Digital Video Served Ad Impressions (Desktop & Mobile Web)

·          Video Viewable Ad Impressions (Desktop Only)

 

Facebook, Inc.

·          Facebook Third Party Data Feed for Viewability Reporting

 

Google

·         YouTube Third Party Data Feed for Video Viewability Reporting

 

GumGum

·          Property Level Ad Verification and Content Level Brand Safety (Desktop, Mobile Web, & OTT)

 

Method MI

·          Display Served Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

 

Pinterest

·          Display and Video Served Ad Impressions, plus Clicks

·         Pinterest Third Party Data Feed for Display and Video Viewability Reporting

 

Triton Digital (formerly Ando Media) **

·          Webcast Metrics

·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating)

** Accreditation Suspended 5/2/19; Pending Resolution of Non-Compliance Situations

 

 

Out-of-Home Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Ericsson Emodo

·          Location Verification

 

GroundTruth

·          Location Metrics

 

PatientPoint, LLC

·          Digital Point of Care Services - Communicate, Interact, and Access Components

 

Placed

·          Location Metrics

 

 

Services Outside the U.S. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

China

Miaozhen Systems

·          AdMonitor Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

Nielsen

·          China Digital Ad Ratings (DAR) Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

RTBAsia

·          Open Data Exchange and Due Diligence Platform: Display and Video Served Impressions (Mobile In-App & OTT)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Mobile In-App & OTT)