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Accredited Services and
Services Under Review
The following Services are
either Accredited by the MRC or are “under review” at this time as indicated:
MRC
Accredited Services
|
Accredited Television
Services |
|
Media Monitors
·
TV Spot
Service
|
|
Nielsen Media
Research
·
Nielsen
Stations Index (NSI)
Set Meter Service with PPM TV – Markets
Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP
Application, NSI Local Monthlies File, & Arianna)
·
Austin
·
Cincinnati
·
Columbus
·
Greensboro
·
Hartford
· Indianapolis
·
Jacksonville
·
Kansas City
·
Las Vegas
·
Memphis
·
Milwaukee
·
Nashville
·
Norfolk
· Providence
·
Raleigh-Durham
·
Salt
Lake City
· San
Antonio
·
San Diego
·
West Palm
Beach
·
Nielsen
Stations Index (NSI)
Set Meter Service – Markets Accredited for Household Tuning Estimates Only (NSI eVIP Application, NSI Local Monthlies File,
& Arianna)
·
Albuquerque
·
Birmingham
·
Buffalo
·
Dayton
·
Ft. Myers
·
Greenville
·
Knoxville
·
Louisville
·
New Orleans
·
Oklahoma City
·
Richmond
·
Tulsa
·
Nielsen
Stations Index (NSI)
Local People Meter Service with PPM TV - Markets Accredited for
Household Tuning and Persons Viewing Estimates (NSI eVIP Application,
NSIH eVIP Report, NSI Ethnic Summaries: Hispanic Report, NSI
Local Monthlies File, & Arianna)
·
Atlanta
·
Baltimore
·
Boston
·
Charlotte
·
Chicago
·
Cleveland
·
Dallas
·
Denver
·
Detroit
·
Houston
·
Los Angeles
·
Miami
·
Minneapolis
·
New York
·
Orlando
·
Philadelphia
·
Phoenix
·
Pittsburgh
·
Portland
·
Sacramento
·
San Francisco
·
Seattle
·
St. Louis
·
Tampa
·
Washington, DC
·
Nielsen
Television Index (NTI)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
National
Average Commercial Ratings MIT
·
Nielsen
Syndication Service (NSS)
·
Pocketpiece Report and related Media Information Tape
·
National
Audience Demographics Report and related Media Information Tape
·
4-Network Program Type Averages Report
·
Nielsen
Homevideo Index (NHI)
·
Cable
Media Information Tape
·
Cable
National Audience Composition Report
·
Nielsen
Television Activity Report
·
Nielsen
Digital in TV Ratings
·
Nielsen
Puerto Rico
People Meter (Accreditation applies to data reported prior to
Hurricane Maria. Nielsen remains in the MRC process as it
works to rebuild the Service.)
·
Galaxy
Explorer (NTI, NSS, NHI)
·
N-Power
|
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Accredited Radio
Services |
|
ACT1
·
ACT1
Systems Software, Version 7.0
|
|
Nielsen Audio
(formerly Arbitron)
·
Continuous, Condensed and Standard Radio Market Reports (excluding
Puerto Rico)
·
Custom
Survey Area Reports
·
PPM Analysis Tool
·
TAPSCAN Web Application
·
Personal Portable Meter (PPM)
Radio
Average Quarter Hour Monthly Data for the Following Markets**
·
Atlanta
·
Baltimore
·
Charlotte
·
Chicago
·
Cincinnati
·
Cleveland
·
Columbus
·
Dallas
·
Denver
·
Detroit
·
Greensboro
·
Houston
·
Indianapolis
·
Jacksonville
·
Kansas City
·
Los Angeles
·
Miami
·
Milwaukee-Racine
·
Minneapolis-St. Paul
·
Nassau/Suffolk
·
Philadelphia
·
Phoenix
·
Pittsburgh
·
Portland
·
Riverside-San Bernardino
·
Salt Lake City-Ogden-Provo
·
San Antonio
·
San Diego
·
St. Louis
·
Tampa-St. Petersburg-Clearwater
**Note:
Accreditation Withheld for December 2016 Nielsen Audio PPM
Reports
·
Qualitative Diary Service
|
|
Media Monitors
·
Radio Spot
Service
|
|
Accredited
Multi-Media Services |
|
Mediamark Research
& Intelligence (MRI)
·
MRI
Fall, Spring and Doublebase Studies
·
MEMRI,
MEMRI2
|
|
Accredited Internet
Services |
|
It is important to
note that the
digital properties listed below have different sets of measures
accredited and each accredited metric is specified so that you
can easily distinguish accredited from non-accredited data.
To see the list of accredited properties arranged by metric type please
click here. |
|
Adform A/S
·
Display and Video Served Impressions plus Viewability (Desktop, Mobile Web
& In-App)
|
|
Adloox
·
Display and Video Served Impressions plus Viewability (Desktop &
Mobile Web)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
|
C3 Metrics
·
Display Served Ad Impressions plus Viewability (Desktop & Mobile Web)
|
|
Comscore
·
Media Metrix (Desktop Only)
·
Validated Campaign Essentials (vCE): Accreditation applies to
vCE-Validation and vCE Audience 2.0 modules (Desktop Only),
including Display and Video Ad Viewability metrics (including
Mobile Web and Mobile In-Application), Ad
Verification functions (alerting and blocking), GRPs,
demographics (Age/Gender only),
and validated GRP and Unique Visitor metrics based on filtered
viewable impressions
·
Sophisticated
Invalid Traffic Detection and Filtration
within vCE and Media Metrix (Desktop, Mobile Web
& In-App)
|
|
DoubleVerify
·
DV Digital Impression Quality and DV Video Impression Quality:
Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video
Ad Viewability Metrics including Mobile Web and In-App
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop, Mobile Web
& In-App)
|
|
Extreme Reach, Inc.
·
Digital Video
Served Ad Impressions (Desktop
& Mobile Web)
·
Video Viewable
Ad Impressions (Desktop Only)
|
|
Facebook, Inc.
·
Facebook Newsfeed Served Display Ad Impressions
(Desktop, Mobile Web & In-App)
·
Instagram Served
Display Ad Impressions
(Desktop, Mobile Web & In-App)
|
|
Flashtalking
·
Display and Rich Media Served Ad Impressions (Desktop,
Mobile Web & In-App)
·
Display Viewable Ad Impressions (Desktop & Mobile Web)
|
|
FreeWheel Media, Inc.
·
Monetization
Rights Management
Display Served Ad Impressions (Desktop, Mobile Web & In-App)
·
Monetization
Rights Management
Video Served Ad Impressions (Desktop, Mobile Web, In-App,
& OTT)
|
|
Google
· Google
Ad Manager Served plus Viewable Display and Video Ad
Impressions, plus Rich Media Served Ad Impressions (Desktop,
Mobile Web & In-App)
· Google
Campaign Manager Served plus Viewable Display and Video Ad
Impressions plus Clicks and Rich Media Served Ad Impressions
(Desktop, Mobile Web & In-App)
·
Google Ads
Served plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web &
In-App)
· Sophisticated
Invalid Traffic Detection and Filtration in Google Ads for
Clicks and Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for Served
plus Viewable Display and Video Ad Impressions (Desktop & Mobile
Web), and in Google YouTube Reserve for Served plus Viewable
Video Ad Impressions
(Desktop, Mobile Web &
In-App).
·
Google
Display & Video 360 Served plus Viewable Display and Video Ad
Impressions, plus clicks and Rich Media Served Impressions
(Desktop, Mobile Web & In-App)
·
Google
YouTube Reserve
Served plus Viewable Video Ad Impressions (Desktop, Mobile Web &
In-App)
|
|
Hulu
·
Display, Video and Rich Media Served Impressions (Desktop, Mobile
In-App & OTT)
|
|
Impact Tech, Inc.
·
Display and Video Served Impressions (Desktop, Mobile Web
& In-App)
·
Display and Video Viewability (Desktop & Mobile Web)
·
Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
|
Innovid, Inc
·
Innovid Ad Server Video Served Ad Impressions (Desktop,
Mobile Web, Mobile In-App, & OTT)
plus
Video Viewable Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
|
|
Integral Ad Science
· Display and
Video Total Impressions and
Viewable Impression Statistics (Desktop, Mobile Web, and Mobile
App [SDK Only])
· Campaign Monitor and Firewall Verification Services (Desktop &
Mobile Web)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop,
Mobile Web, and Mobile In-App)
|
|
Meetrics
·
Display and Video Ad Viewability Metrics (Desktop &
Mobile Web)
·
Display and Video Served Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Sophisticated
Invalid Traffic Detection and Filtration (Desktop & Mobile Web)
|
|
Microsoft
·
Bing Clicks including Sophisticated
Invalid Traffic Detection and Filtration
(Desktop & Mobile Web)
|
|
Moat, Inc.
·
Display and Video Ad Viewability Metrics (Desktop, Mobile Web,
and Mobile In-App)
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop, Mobile Web,
and Mobile In-App)
|
|
Oracle, Inc.
·
Contextual Intelligence (Grapeshot) Ad Verification Service
|
|
Pixalate, Inc.
·
Display
and Video Served Ad Impressions (Desktop,
Mobile Web, Mobile In-App, & OTT)
·
Display Viewable Ad Impressions (Desktop,
Mobile Web, and Mobile In-App)
·
Various
SSAI Tracked Ads Metrics (Desktop,
Mobile Web, In-App, & OTT)
· Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
|
Protected Media
·
Display Served Impressions (Desktop, Mobile Web
& In-App)
·
Video Served Impressions (Desktop, Mobile Web, In-App & OTT)
·
Sophisticated
Invalid Traffic Detection and Filtration (As
Applied to the Above Metrics)
|
|
Sizmek
·
SAS Platform
Display, Video, and Rich Media Served Ad Impressions, plus Clicks (Desktop,
Mobile Web & Mobile In-App)
·
SAS Platform
Display
and Video Viewable Ad Impressions, plus Unique Cookies (Desktop Only)
|
|
WhiteOps
· Sophisticated
Invalid Traffic Detection and Filtration (Desktop,
Mobile Web & In-App)
|
|
Accredited
Out-of-Home Services |
|
Foursquare Labs, Inc.
·
Foursquare
(Formerly Placed) Visits Data Set
|
|
Services
Accredited Outside the U.S. |
|
Mexico:
Nielsen IBOPE Mexico
·
Television Audience Measurement Service
|
Services Under Review
|
Television Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
Nielsen Media
Research
·
Nielsen Television Index (NTI) Integration of PPM Measured
Out-of-Home
Viewing into its National TV Currency
·
Nielsen
Stations Index (NSI) Set Meter Service with Return Path Data (RPD) and
Including Persons Viewing Estimates
·
Albuquerque
·
Birmingham
·
Buffalo
·
Dayton
·
Ft. Myers
·
Greenville
·
Knoxville
·
Louisville
·
New Orleans
·
Oklahoma City
·
Richmond
·
Tulsa
|
|
Radio Services Under
Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
Nielsen Audio
(formerly Arbitron)
National Services
·
Nationwide
·
RADAR
Local Services
·
County Coverage Service
·
Personal Portable Meter (PPM)
Radio
Average Quarter Hour Monthly Data for the Following Markets
·
Austin
·
Boston
·
Hartford
·
Las Vegas
)
·
Memphis
·
Nashville
·
New York
·
Norfolk
·
Orlando
·
Providence
·
Raleigh
·
Sacramento
·
San Francisco
·
Seattle
·
Washington
DC
·
West
Palm Beach
|
|
Multi-Media
Services Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
Nielsen Scarborough
·
Local Market Measurement Service (75 Markets)
·
National
·
PRIME Lingo
·
USA+
|
|
Internet Services
Under Review
(Applied for MRC Accreditation and are at Varying Stages within
the Process, and are Not Accredited) |
|
It is important to note
that in addition to the listing of individual services presented
below, MRC reports on the statuses of the large digital
enterprises engaged in the MRC accreditation process, and this
information is accessible
here. |
|
Amazon Advertising
·
Sponsored Products - Display Impressions and Clicks plus
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines as
applied to the noted metrics (Desktop, Mobile Web, & In-App)
·
Sponsored Brands & Sponsored Display - Display Impressions and
Clicks (Desktop, Mobile Web, & In-App)
·
Amazon DSP - Display and Video Impressions and Clicks plus
Viewability (Desktop, Mobile Web, & In-App)
·
Amazon DSP - Display and Video Impressions (OTT)
|
|
C3 Metrics
·
Conversion
and Attribution Metrics (Desktop & Mobile Web
|
|
CHEQ AI
Technologies Ltd.
·
Display and Video Served Impressions (Desktop, Mobile Web) plus
Clicks
·
Ad Verification
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Desktop, Mobile)
|
|
Conversant
·
Display and Video Served Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
|
Facebook, Inc.
·
Facebook Third
Party Data Feed for Viewability Reporting
|
|
GumGum
·
Property Level Ad Verification and Content Level Brand Safety
(Desktop, Mobile Web, & OTT)
|
|
Method MI
·
Display Served Ad Impressions (Desktop, Mobile Web, &
Mobile In-App)
|
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Nielsen
**
·
Digital Ad
Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at
discrete age/sex breaks age 13+) for Integral Ad Science and
Moat Integrations, Unique Users, and Unique Cookies
**
Accreditation on Hiatus Effective 9/18/20 |
|
Pinterest
·
Display and Video Served Ad Impressions, plus Clicks
· Pinterest
Third
Party Data Feed for Display and Video Viewability Reporting
|
|
Triton Digital
(formerly Ando Media) **
·
Webcast Metrics
·
Webcast
Metrics Local - Pandora Implementation (Total Listening Hours,
Cume, Cume Rating, Average Time Spent Listening, Session Starts,
Active Sessions, Average Active Sessions, Average Quarter Hours,
Average Quarter Hour Rating)
**
Accreditation Suspended 5/2/19; Pending Resolution of
Non-Compliance Situations |
|
Out-of-Home Services Under Review
(Applied
for MRC Accreditation and are at Varying Stages within the
Process, and are Not Accredited) |
|
Ericsson Emodo
·
Location Verification
|
|
GroundTruth
·
Location Metrics
|
|
PatientPoint,
LLC
·
Digital Point of Care Services - Communicate, Interact, and
Access Components
|
|
Services
Outside the U.S. Under Review (Applied
for MRC Accreditation and are at Varying Stages within the
Process, and are Not Accredited) |
|
China
Miaozhen Systems
·
AdMonitor Service: GRPs and Related Metrics, Display and Video
Ad Impressions (Desktop, Mobile Web, & Mobile In-App)
Nielsen
·
China Digital Ad Ratings (DAR) Service: GRPs and Related
Metrics, Display and Video Ad Impressions (Desktop, Mobile Web,
& Mobile In-App)
RTBAsia
·
Open Data Exchange and Due Diligence Platform: Display and
Video Served Impressions (Mobile In-App
& OTT)
·
Compliance with the Sophisticated Invalid Traffic Provisions of
MRC's Invalid Traffic Detection and Filtration Guidelines
(Mobile In-App & OTT)
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