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Media Rating Council

[Under Construction]


 

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Media Monitors

·          TV Spot Service

 

 Nielsen Media Research

·          Nielsen Television Index (NTI)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          National Average Commercial Ratings MIT

·          Nielsen Syndication Service (NSS)

·          Pocketpiece Report and related Media Information Tape

·          National Audience Demographics Report and related Media Information Tape

·          4-Network Program Type Averages Report

·          Nielsen Homevideo Index (NHI)

·          Cable Media Information Tape

·          Cable National Audience Composition Report

·          Nielsen Television Activity Report

·          Nielsen Digital in TV Ratings

·          Galaxy Explorer (NTI, NSS, NHI)

·          N-Power

 

  

Accredited Radio Services

ACT1

·          ACT1 Systems Software, Version 7.0

 

Nielsen Audio (formerly Arbitron)

·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico)

·          Custom Survey Area Reports

·          PPM Analysis Tool

·          TAPSCAN Web Application

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets**

·          Atlanta

·          Baltimore

·          Charlotte

·          Chicago

·          Cincinnati

·          Cleveland

·          Columbus

·          Dallas

·          Denver

·          Detroit

·          Greensboro

·          Houston

·          Indianapolis

·          Jacksonville

·          Kansas City

·          Los Angeles

·          Miami

·          Milwaukee-Racine

·          Minneapolis-St. Paul

·          Nassau/Suffolk

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Riverside-San Bernardino

·          Salt Lake City-Ogden-Provo

·          San Antonio

·          San Diego

·          St. Louis

·          Tampa-St. Petersburg-Clearwater

**Note: Accreditation Withheld for December 2016 Nielsen Audio PPM Reports

·          Qualitative Diary Service        

 

Media Monitors

·          Radio Spot Service

 

 

Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI)

·          MRI Fall, Spring and Doublebase Studies

·          MEMRI, MEMRI2

 

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adform A/S

·          Display and Video Rendered Impressions plus Viewability (Desktop, Mobile Web & In-App)

 

Adloox

·          Display and Video Rendered Impressions plus Viewability (Desktop & Mobile Web)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

CHEQ AI Technologies Ltd.

·          Display and Video Rendered Impressions (Desktop, Mobile Web) plus Clicks

·          Property-Level Ad Verification

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Comscore

·          Media Metrix (Desktop Only)

·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), property-level Ad Verification processes (alerting and blocking), GRPs, demographics (Age/Gender only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions

·          Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop, Mobile Web & In-App)

 

Conversant

·          Display and Video Rendered Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

 

DoubleVerify

·          DV Digital Impression Quality and DV Video Impression Quality: Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video Rendered Impressions (Desktop, Mobile Web, In-App & OTT

·         Display and Video Ad Viewability Metrics (Display, Mobile Web and In-App

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Extreme Reach, Inc.

·          Digital Video Rendered Ad Impressions (Desktop & Mobile Web)

 

Facebook, Inc.

·          Facebook Ads Rendered Display Ad Impressions (Desktop, Mobile Web & In-App)

·         Instagram Ads Rendered Display Ad Impressions (Mobile In-App)

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Flashtalking

·          Display, Video and Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·          Display Viewable Ad Impressions (Desktop & Mobile Web)

 

FreeWheel Media, Inc.

·          Monetization Rights Management Display Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·          Monetization Rights Management Video Rendered Ad Impressions (Desktop, Mobile Web, In-App, & OTT)

 

Google

·        Google Ads Data Hub (ADH) UI and API-reported, SIVT-filtered Rendered plus Viewable Video Ad Impressions and TrueView Views for YouTube and Google Video Partner video ads on Google Ads, DV360, and YouTube Reserve (Desktop, Mobile Web & In-App)

·        Google Ad Manager Rendered plus Viewable Display and Video Ad Impressions, plus Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Campaign Manager Rendered plus Viewable Display and Video Ad Impressions plus Clicks and Rich Media Rendered Ad Impressions (Desktop, Mobile Web & In-App)

·         Google Ads Rendered plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web & In-App)

·        Sophisticated Invalid Traffic Detection and Filtration in Google Ads for Clicks and Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for Rendered plus Viewable Display and Video Ad Impressions (Desktop & Mobile Web), and in Google YouTube Reserve for Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App).

·         Google Display & Video 360 Rendered plus Viewable Display and Video Ad Impressions, plus clicks and Rich Media Rendered Impressions (Desktop, Mobile Web & In-App)

·         Google YouTube Reserve Rendered plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App)

·         Content Level YouTube Brand Safety Processes for Video Ad Serving Delivered Through Google Ads, Display & Video 360, and YouTube Reserve (Excluding Video Discovery, Masthead, YouTube Kids, non-YouTube and Live Stream)

 

Hulu

·         Display, Video and Rich Media Rendered Impressions (Desktop, Mobile In-App & OTT)

 

Innovid, Inc

·          Video Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App, & OTT) plus Video Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Display Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App)

 

Integral Ad Science

·         Display and Video Total Impressions and Viewable Impression Statistics (Desktop, Mobile Web, and Mobile App [SDK Only])

·         Campaign Monitor and Firewall Verification Services (Desktop & Mobile Web)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

 

Meetrics

·          Display and Video Ad Viewability Metrics (Desktop & Mobile Web)

·          Display and Video Rendered Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Method MI

·          Display Rendered Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

 

Microsoft

·          Bing Clicks including Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

 

Moat, Inc.

·          Display and Video Rendered Ad Impressions plus Viewability (Desktop, Mobile Web, and Mobile In-App)

·          Video Rendered Ad Impressions (OTT)

·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

 

Oracle, Inc.

·         Contextual Intelligence (Grapeshot) Ad Verification Service

 

Pixalate, Inc.

·          Display and Video Rendered Ad Impressions (Desktop, Mobile Web, Mobile In-App, & OTT)

·          Display Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

·          Various SSAI Tracked Ads Metrics (Desktop, Mobile Web, In-App, & OTT)

·         Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Protected Media

·          Display Rendered Impressions (Desktop, Mobile Web & In-App)

·          Video Rendered Impressions (Desktop, Mobile Web, In-App & OTT)

·          Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

Sizmek

·          SAS Platform Display, Video, and Rich Media Rendered Ad Impressions, plus Clicks (Desktop, Mobile Web & Mobile In-App)

·          SAS Platform Display and Video Viewable Ad Impressions, plus Unique Cookies (Desktop Only)

 

 Human (formerly WhiteOps)

·        Sophisticated Invalid Traffic Detection and Filtration as applied to Pre-Bid (MediaGuard) and Post-Bid (Fraud Sensor) (Desktop, Mobile Web, In-App and OTT)

 

 

Accredited Out-of-Home Services

Foursquare Labs, Inc.

·          Foursquare (Formerly Placed) Visits Data Set

 

  

Services Accredited Outside the U.S.

Mexico:

Nielsen IBOPE Mexico

·          Television Audience Measurement Service

 

 

  

Services Under Review

Television Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Media Research

·          Nielsen Television Index (NTI) Integration of PPM Measured Out-of-Home Viewing into its National TV Currency

·          Nielsen Stations Index (NSI) Set Meter Service with Return Path Data (RPD) and Including Persons Viewing Estimates

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

·          Nielsen Stations Index (NSI) Set Meter Service with PPM TV – Markets Previously Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSI Local Monthlies File, & Arianna)  Note: Accreditation on Hiatus Effective 1/2/21

·          Austin

·          Cincinnati

·          Columbus

·          Greensboro

·          Hartford

·         Indianapolis

·          Jacksonville

·          Kansas City

·          Las Vegas

·          Memphis

·          Milwaukee

·          Nashville

·          Norfolk

·         Providence

·          Raleigh-Durham

·          Salt Lake City

·         San Antonio

·          San Diego

·          West Palm Beach

·          Nielsen Stations Index (NSI) Set Meter Service – Markets Previously Accredited for Household Tuning Estimates Only (NSI eVIP Application, NSI Local Monthlies File, & Arianna) Note: Accreditation on Hiatus Effective 1/2/21

·          Albuquerque

·          Birmingham

·          Buffalo

·          Dayton

·          Ft. Myers

·          Greenville

·          Knoxville

·          Louisville

·          New Orleans

·          Oklahoma City

·          Richmond

·          Tulsa

·          Nielsen Stations Index (NSI) Local People Meter Service with PPM TV - Markets Previously Accredited for Household Tuning and Persons Viewing Estimates (NSI eVIP Application, NSIH eVIP Report, NSI Ethnic Summaries: Hispanic Report, NSI Local Monthlies File, & Arianna) Note: Accreditation on Hiatus Effective 1/2/21

·          Atlanta

·          Baltimore

·          Boston

·          Charlotte

·          Chicago

·          Cleveland

·          Dallas

·          Denver

·          Detroit

·          Houston

·          Los Angeles

·          Miami

·          Minneapolis

·          New York

·          Orlando

·          Philadelphia

·          Phoenix

·          Pittsburgh

·          Portland

·          Sacramento

·          San Francisco

·          Seattle

·          St. Louis

·          Tampa

·          Washington, DC

 

 

Radio Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Audio (formerly Arbitron)

National Services

·          Nationwide

·          RADAR

Local Services

·          County Coverage Service

·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for the Following Markets

·          Austin

·          Boston

·          Hartford

·          Las Vegas )

·          Memphis

·          Nashville

·          New York

·          Norfolk

·          Orlando

·          Providence

·          Raleigh

·          Sacramento

·          San Francisco

·          Seattle

·          Washington DC

·          West Palm Beach

 

  

Internet Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

It is important to note that in addition to the listing of individual services presented below, MRC reports on the statuses of the large digital enterprises engaged in the MRC accreditation process, and this information is accessible here.

Amazon Advertising

·          Sponsored Products - Display Impressions and Clicks plus Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines as applied to the noted metrics (Desktop, Mobile Web, & In-App)

·          Sponsored Brands & Sponsored Display - Display Impressions and Clicks (Desktop, Mobile Web, & In-App)

·          Amazon DSP - Display and Video Impressions and Clicks plus Viewability (Desktop, Mobile Web, & In-App)

·          Amazon DSP - Display and Video Impressions (OTT)

 

Facebook, Inc.

·          Facebook Third Party Data Feed for Viewability Reporting

 

GumGum

·          Property Level Ad Verification and Content Level Brand Safety (Desktop, Mobile Web, & OTT)

 

Impact Tech, Inc. **

·          Display and Video Rendered Impressions (Desktop, Mobile Web & In-App)

·          Display and Video Viewability (Desktop & Mobile Web)

·          Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

** Accreditation on Hiatus Effective 10/15/20

 

MadHive, Inc.

·        Video Rendered Impressions (CTV)

·        Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metric)

 

Nielsen  **

·          Digital Ad Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at discrete age/sex breaks age 13+) for Integral Ad Science and Moat Integrations, Unique Users, and Unique Cookies

** Accreditation on Hiatus Effective 9/18/20

 

Pinterest

·          Display and Video Rendered Ad Impressions, plus Clicks

·         Pinterest Third Party Data Feed for Display and Video Viewability Reporting

 

Triton Digital (formerly Ando Media) **

·          Webcast Metrics

** Accreditation Suspended 5/2/19; Pending Resolution of Non-Compliance Situations

 

Walmart

·          Display Rendered Ad Impressions plus Viewability  (Desktop, Mobile Web, & Mobile In-App exclusive to Walmart.com and the Walmart Mobile Application

·          Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

 

 

Out-of-Home Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Ericsson Emodo

·          Location Verification

 

GroundTruth

·          Location Metrics

 

PatientPoint, LLC

·          Digital Point of Care Services - Communicate, Interact, and Access Components

 

 

Services Outside the U.S. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

China

Miaozhen Systems

·          AdMonitor Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

Nielsen

·          China Digital Ad Ratings (DAR) Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

RTBAsia

·          Open Data Exchange and Due Diligence Platform: Display and Video Rendered Impressions (Mobile In-App & OTT)

·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Mobile In-App & OTT)