Media Rating Council

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Mediafax, Inc. ·          TV Audience People-Meter Measurement Service – Puerto Rico ·          AdImpact ·          Media Insight

Nielsen Media Research ·          Nielsen Stations Index (NSI) §          Diary & Metered Market Viewers in Profile Reports §          Metered Market Weekly Report ·          Atlanta Market Viewers in Profile Report (a Local People Meter service) §          Baltimore Market Viewers in Profile Report (a Local People Meter service) §          Boston Metered Market Viewers in Profile (a Local People Meter service) §          Charlotte Market Viewers in Profile Report (a Local People Meter service) §          Chicago Market Viewers in Profile Report (a Local People Meter service) §          Cleveland Market Viewers in Profile Report (a Local People Meter service) §          Dallas Market Viewers in Profile Report (a Local People Meter service) §          Denver Market Viewers in Profile Report (a Local People Meter service) §          Detroit Market Viewers in Profile Report (a Local People Meter service) §          Houston Market Viewers in Profile Report (a Local People Meter service) §          Los Angeles Market Viewers in Profile Report (a Local People Meter service) §          Miami Market Viewers in Profile Report (a Local People Meter service) §          Minneapolis Market Viewers in Profile Report (a Local People Meter service) §          New York Market Viewers in Profile Report (a Local People Meter service) §          Orlando DC Market Viewers in Profile Report (a Local People Meter service) §          Philadelphia Market Viewers in Profile Report (a Local People Meter service) §          Phoenix Market Viewers in Profile Report (a Local People Meter service) §          Pittsburgh Market Viewers in Profile Report (a Local People Meter service) §          Portland Market Viewers in Profile Report (a Local People Meter service) §          Sacramento Market Viewers in Profile Report (a Local People Meter service) §          San Francisco Market Viewers in Profile Report (a Local People Meter service) §          Seattle Market Viewers in Profile Report (a Local People Meter service) §          St. Louis Market Viewers in Profile Report (a Local People Meter service) §          Tampa Market Viewers in Profile Report (a Local People Meter service) §          Washington, DC Market Viewers in Profile Report (a Local People Meter service) ·          Nielsen Television Index (NTI) §          Pocketpiece Report and related Media Information Tape §          National Audience Demographics Report and related Media Information Tape §          National Average Commercial Ratings MIT ·          Nielsen Syndication Service (NSS) §          Pocketpiece Report and related Media Information Tape §          National Audience Demographics Report and related Media Information Tape §          4-Network Program Type Averages Report ·          Nielsen Homevideo Index (NHI) §          Cable Media Information Tape §          Cable National Audience Composition Report §          Nielsen Television Activity Report ·          Nielsen Hispanic Television Index (NHTI) ·          Galaxy Explorer (NTI, NSS, NHI, NHTI) ·          Galaxy Navigator (NSI) ·          N-Power

  

Accredited Radio Services

ACT1 ·          ACT1 Systems Software, Version 7.0

Arbitron ·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico) ·          County Coverage Service ·          Custom Survey Area Reports ·          Houston Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data ·          Maximi$er ·          Media Professional ·          Minneapolis-St. Paul Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data ·          Qualitative Diary Service ·          RADAR® (Radio’s All Dimension Audience Research) ·          RADAR® PC 2010 Electronic Delivery ·          Riverside-San Bernardino Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data

Media Monitors ·          Radio Spot Service

  

Accredited Multi-Media Services

Mediafax, Inc. ·          Target Group Index (TGI) Service – Puerto Rico

Mediamark Research Inc. (MRI) ·          MRI Fall, Spring and Doublebase Studies ·          Mediamark Reporter ·          MEMRI, MEMRI2

Scarborough Research Corporation ·          Local Market Measurement Service (75 Markets) ·          PRIME NExT (Excluding USA+ and Custom Studies Data) ·          Multi-Market Service ·          USA+

Simmons ·          National Consumer Study/National Hispanic Consumer Study

  

Accredited Print Services

Kantar Media Research ·          MARS OTC/DTC Pharmaceutical Study

 

Accredited Internet Services

24/7 Real Media Inc. ·          Open AdStream Ad Impression Serving

Adify Corporation ·          Adify Network Builder (Ad Impressions & Clicks)

ADTECH US, Inc. ·          ADTECH Helios IQ Publisher ·          ADTECH Helios IQ Agency

AOL LLC ·          AOL Ad Impression Serving

Atlas DMT ·          Atlas DMT Ad Impression Serving

Business.com ·          Featured Listing Service

Broadband Enterprises ·          Digital Video Commercial Ad Impression Serving

CBSi ·          CBSi Networks Ad Impression Serving

Disney Interactive Group ·          Disney Interactive Ad Impression Serving

Eyeblaster ·          Ad Campaign Manager (ACM) Ad Impression Serving

Forbes ·          Forbes.com Ad Impression Serving

FreeWheel Media, Inc ·          Monetization Rights Management

Google ·          DoubleClick DFP & DFA Ad Impression Serving ·          Google Ad Manager for Publishers ·          Google AdWords

Microsoft ·          MSN Ad Impression Serving

Quantcast ·          Quantified Publisher

Rich Media Worldwide ·          RealVu Viewable Impression Metric

Turner Broadcasting System, Inc. ·          Turner Ad Impression Serving

Univision ·          Univision.com Measurement Metrics

Weather Channel Interactive ·          Weather.com Ad Impression Serving

Yahoo! Inc. ·          Yahoo.com U.S. Sites Ad Impression Serving ·          Yahoo! Right Media Exchange ·          Yahoo! Search Marketing

  

  

Services Under Review

Radio Services Under Review

Ando Media ·          Webcast Metrics

Arbitron ·          Atlanta Personal Portable Meter (PPM) ·          Baltimore Personal Portable Meter (PPM) ·          Boston Personal Portable Meter (PPM) ·          Chicago Personal Portable Meter (PPM) ·          Cincinnati Personal Portable Meter (PPM) ·          Cleveland Personal Portable Meter (PPM) ·          Dallas-Ft. Worth Personal Portable Meter (PPM) ·          Denver-Boulder Personal Portable Meter (PPM) ·          Detroit Personal Portable Meter (PPM) ·          Kansas City Personal Portable Meter (PPM) ·          Las Vegas Personal Portable Meter (PPM) ·          Los Angeles Personal Portable Meter (PPM) ·          Miami Personal Portable Meter (PPM) ·          New York Personal Portable Meter (PPM) ·          Phoenix Personal Portable Meter (PPM) ·          Philadelphia Personal Portable Meter (PPM) ·          Pittsburgh Personal Portable Meter (PPM) ·          Portland, OR. Personal Portable Meter (PPM) ·          Boston Personal Portable Meter (PPM) ·          Sacramento Personal Portable Meter (PPM) ·          Salt Lake City Personal Portable Meter (PPM) ·          San Antonio Personal Portable Meter (PPM) ·          San Francisco Personal Portable Meter (PPM) ·          Seattle Personal Portable Meter (PPM) ·          St. Louis Personal Portable Meter (PPM) ·          Tampa - St. Petersburg - Clearwater  Personal Portable Meter (PPM) ·          Washington DC Personal Portable Meter (PPM)

  

Print Services Under Review

J.D. Power ·          Online Media Service

Mendelsohn Media Research, Inc. ·          Mendelsohn Affluent Survey

  

Internet Services Under Review

comScore Media Metrix ·          comScore All Applications

Connexus ·          Traffic Marketplace

Nielsen//NetRatings ·          Mega Panel ·          NetView ·          Video Census

 

Out-of-Home Services Under Review

NEC Display Solutions - ADVUKU/VUKUNET Platform ·          Digital Place-based Media Ad Delivery and Measurement Service