Media Rating Council

  Accredited Services and Services Under Review  

The following Services are either Accredited by the MRC or are “under review” at this time as indicated:

MRC Accredited Services

Accredited Television Services

Media Monitors ·          TV Spot Service

Nielsen Media Research ·          Nielsen Stations Index (NSI) ·          Set Meter Market Viewers in Profile Reports - (Household Viewing estimates are accredited; persons viewing data based on Nielsen's Viewer Assignment model are under review and are not accredited) [See MRC's statement on methodological changes and accreditation statuses related to Nielsen's Local Services] ·          NSI Local Monthlies - (LPM data are accredited, Household Viewing estimates in Set Meter markets are accredited whereas persons viewing data based on Nielsen's Viewer Assignment model in these markets are under review and are not accredited, and Diary based estimates are not accredited) ·          Atlanta Market Viewers in Profile Report (a Local People Meter service) ·          Baltimore Market Viewers in Profile Report (a Local People Meter service) ·          Boston Metered Market Viewers in Profile (a Local People Meter service) ·          Charlotte Market Viewers in Profile Report (a Local People Meter service) ·          Chicago Market Viewers in Profile Report (a Local People Meter service) ·          Cleveland Market Viewers in Profile Report (a Local People Meter service) ·          Dallas Market Viewers in Profile Report (a Local People Meter service) ·          Denver Market Viewers in Profile Report (a Local People Meter service) ·          Detroit Market Viewers in Profile Report (a Local People Meter service) ·          Houston Market Viewers in Profile Report (a Local People Meter service) ·          Los Angeles Market Viewers in Profile Report (a Local People Meter service) ·          Miami Market Viewers in Profile Report (a Local People Meter service) ·          Minneapolis Market Viewers in Profile Report (a Local People Meter service) ·          New York Market Viewers in Profile Report (a Local People Meter service) ·          Orlando DC Market Viewers in Profile Report (a Local People Meter service) ·          Philadelphia Market Viewers in Profile Report (a Local People Meter service) ·          Phoenix Market Viewers in Profile Report (a Local People Meter service) ·          Pittsburgh Market Viewers in Profile Report (a Local People Meter service) ·          Portland Market Viewers in Profile Report (a Local People Meter service) ·          Sacramento Market Viewers in Profile Report (a Local People Meter service) ·          San Francisco Market Viewers in Profile Report (a Local People Meter service) ·          Seattle Market Viewers in Profile Report (a Local People Meter service) ·          St. Louis Market Viewers in Profile Report (a Local People Meter service) ·          Tampa Market Viewers in Profile Report (a Local People Meter service) ·          Washington, DC Market Viewers in Profile Report (a Local People Meter service) ·          Nielsen Television Index (NTI) ·          Pocketpiece Report and related Media Information Tape ·          National Audience Demographics Report and related Media Information Tape ·          National Average Commercial Ratings MIT ·          Nielsen Syndication Service (NSS) ·          Pocketpiece Report and related Media Information Tape ·          National Audience Demographics Report and related Media Information Tape ·          4-Network Program Type Averages Report ·          Nielsen Homevideo Index (NHI) ·          Cable Media Information Tape ·          Cable National Audience Composition Report ·          Nielsen Television Activity Report ·          Nielsen Digital in TV Ratings ·          Nielsen Puerto Rico People Meter (Accreditation applies to data reported prior to Hurricane Maria.  Nielsen remains in the MRC process as it works to rebuild the Service.) ·          Galaxy Explorer (NTI, NSS, NHI) ·          Arianna (NSI) ·          N-Power

  

Accredited Radio Services

ACT1 ·          ACT1 Systems Software, Version 7.0

Nielsen Audio (formerly Arbitron) ·          Continuous, Condensed and Standard Radio Market Reports (excluding Puerto Rico) ·          Custom Survey Area Reports ·          PPM Analysis Tool ·          TAPSCAN Web Application ·          Personal Portable Meter (PPM) Radio Average Quarter Hour Monthly Data for** **Note: Accreditation Withheld for December 2016 Nielsen Audio PPM Reports ·          Atlanta Personal Portable Meter (PPM) ·          Baltimore Personal Portable Meter (PPM) ·          Charlotte Personal Portable Meter (PPM) ·          Chicago Personal Portable Meter (PPM) ·          Cincinnati Personal Portable Meter (PPM) ·          Cleveland Personal Portable Meter (PPM) ·          Columbus Personal Portable Meter (PPM) ·          Dallas Personal Portable Meter (PPM) ·          Denver Personal Portable Meter (PPM) ·          Detroit Personal Portable Meter (PPM) ·          Greensboro Personal Portable Meter (PPM) ·          Houston Personal Portable Meter (PPM) ·          Indianapolis Personal Portable Meter (PPM) ·          Jacksonville Personal Portable Meter (PPM) ·          Kansas City Personal Portable Meter (PPM) ·          Los Angeles Personal Portable Meter (PPM) ·          Miami Personal Portable Meter (PPM) ·          Milwaukee-Racine Personal Portable Meter (PPM) ·          Minneapolis-St. Paul Personal Portable Meter (PPM) ·          Nassau/Suffolk Personal Portable Meter (PPM) ·          Philadelphia Personal Portable Meter (PPM) ·          Phoenix Personal Portable Meter (PPM) ·          Pittsburgh Personal Portable Meter (PPM) ·          Portland Personal Portable Meter (PPM) ·          Riverside-San Bernardino Personal Portable Meter (PPM) ·          Salt Lake City-Ogden-Provo Personal Portable Meter (PPM) ·          San Antonio Personal Portable Meter (PPM) ·          San Diego Personal Portable Meter (PPM) ·          St. Louis Personal Portable Meter (PPM) ·          Tampa-St. Petersburg-Clearwater Personal Portable Meter (PPM) ·          Qualitative Diary Service

Media Monitors ·          Radio Spot Service

 

Accredited Multi-Media Services

Mediamark Research & Intelligence (MRI) ·          MRI Fall, Spring and Doublebase Studies ·          MEMRI, MEMRI2

 

Accredited Internet Services

It is important to note that the digital properties listed below have different sets of measures accredited and each accredited metric is specified so that you can easily distinguish accredited from non-accredited data.  To see the list of accredited properties arranged by metric type please click here.

Adform, Inc. ·          Display and Video Served Impressions plus Viewability (Desktop, Mobile Web & In-App)

Adloox ·          Display and Video Served Impressions plus Viewability (Desktop & Mobile Web) ·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

C3 Metrics ·          Display Served Ad Impressions plus Viewability (Desktop & Mobile Web)

Comscore ·          Media Metrix (Desktop Only) ·          Validated Campaign Essentials (vCE): Accreditation applies to vCE-Validation and vCE Audience 2.0 modules (Desktop Only), including Display and Video Ad Viewability metrics (including Mobile Web and Mobile In-Application), Ad Verification functions (alerting and blocking), GRPs, demographics (Age, Gender and Behavior-Based Ethnicity only), and validated GRP and Unique Visitor metrics based on filtered viewable impressions ·          Sophisticated Invalid Traffic Detection and Filtration within vCE and Media Metrix (Desktop, Mobile Web & In-App)

DoubleVerify ·          DV Digital Impression Quality and DV Video Impression Quality: Ad Verification, Ad Prominence, Ad Delivery, plus Display and Video Ad Viewability Metrics including Mobile Web and In-App ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web & In-App)

Facebook, Inc. ·          Facebook Newsfeed Served Display Ad Impressions (Desktop, Mobile Web & In-App) ·         Instagram Served Display Ad Impressions (Desktop, Mobile Web & In-App)

Flashtalking ·          Display and Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App) ·          Display Viewable Ad Impressions (Desktop & Mobile Web)

Forensiq, Inc. ·          Display and Video Served Impressions (Desktop, Mobile Web & In-App) ·          Display and Video Viewability (Desktop & Mobile Web) ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (As Applied to the Above Metrics)

FreeWheel Media, Inc. ·          Monetization Rights Management Display Served Ad Impressions (Desktop, Mobile Web & In-App) ·          Monetization Rights Management Video Served Ad Impressions (Desktop, Mobile Web, In-App, & OTT)

Google ·        Google Ad Manager Served plus Viewable Display and Video Ad Impressions, plus Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App) ·         Google Campaign Manager Served plus Viewable Display and Video Ad Impressions plus Clicks and Rich Media Served Ad Impressions (Desktop, Mobile Web & In-App) ·         Google Ads Served plus Viewable Video Ad Impressions plus Clicks (Desktop, Mobile Web & In-App) ·        Sophisticated Invalid Traffic Detection and Filtration in Google Ads for Clicks and Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App) plus in Google Campaign Manager for Served plus Viewable Display and Video Ad Impressions (Desktop & Mobile Web), and in Google YouTube Reserve for Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App). ·         Google Display & Video 360 Served plus Viewable Display and Video Ad Impressions, plus clicks and Rich Media Served Impressions (Desktop, Mobile Web & In-App) ·         Google YouTube Reserve Served plus Viewable Video Ad Impressions (Desktop, Mobile Web & In-App)

Hulu ·         Display, Video and Rich Media Served Impressions (Desktop, Mobile In-App & OTT)

Innovid, Inc ·          Innovid Ad Server Video Served Ad Impressions (Desktop, Mobile Web, Mobile In-App, & OTT) plus Video Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App)

Integral Ad Science ·          Display and Video Total Impressions and Viewable Impression Statistics (Desktop, Mobile Web, and Mobile App [SDK Only]) ·          Campaign Monitor and Firewall Verification Services (Desktop & Mobile Web) ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Meetrics ·          Display and Video Ad Viewability Metrics (Desktop & Mobile Web) ·          Display and Video Served Ad Impressions (Desktop, Mobile Web, and Mobile In-App) ·          Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Microsoft ·          Bing Clicks including Sophisticated Invalid Traffic Detection and Filtration (Desktop & Mobile Web)

Moat, Inc. ·          Display and Video Ad Viewability Metrics (Desktop, Mobile Web, and Mobile In-App) ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web, and Mobile In-App)

Nielsen ·          Digital Ad Ratings (DAR): Viewable Impression-based Desktop Display and Video Ad GRPs (at discrete age/sex breaks age 13+) for Integral Ad Science and Moat Integrations, Unique Users, and Unique Cookies

Oracle, Inc. ·         Contextual Intelligence (Grapeshot) Ad Verification Service

Pixalate, Inc. ·          Display Served and Viewable Ad Impressions (Desktop, Mobile Web, and Mobile In-App) ·          Video Served Ad Impressions (Desktop, Mobile Web, In-App, & OTT) ·         Sophisticated Invalid Traffic Detection and Filtration (As Applied to the Above Metrics)

Protected Media ·          Display and Video Served Impressions (Desktop, Mobile Web & In-App) ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile Web & In-App)

Sizmek ·          SAS Platform Display and Video Served Ad Impressions, plus Clicks (Desktop, Mobile Web & Mobile In-App) ·          SAS Platform Display and Video Viewable Ad Impressions, plus Uniques (Desktop Only)

WhiteOps ·        Sophisticated Invalid Traffic Detection and Filtration (Desktop, Mobile Web & In-App)

  

Services Accredited Outside the U.S.

Mexico: Nielsen IBOPE Mexico ·          Television Audience Measurement Service

 

  

Services Under Review

Television Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Media Research ·          Nielsen Stations Index (NSI) ·          Return Path Data (RPD) in Set Meter and Prior Diary-Only Markets ·          PPM for TV in LPM and Set Meter Markets ·          Code Reader, and Viewer Assignment Model Viewers in Profile Reports

 

Radio Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Nielsen Audio (formerly Arbitron) National Services ·          Nationwide ·          RADAR Local Services ·          County Coverage Service ·          Austin Personal Portable Meter (PPM) ·          Boston Personal Portable Meter (PPM) ·          Hartford Personal Portable Meter (PPM) ·          Las Vegas Personal Portable Meter (PPM)) ·          Memphis Personal Portable Meter (PPM) ·          Nashville Personal Portable Meter (PPM) ·          New York Personal Portable Meter (PPM) ·          Norfolk Personal Portable Meter (PPM) ·          Orlando Personal Portable Meter (PPM) ·          Providence Personal Portable Meter (PPM) ·          Raleigh Personal Portable Meter (PPM) ·          Sacramento Personal Portable Meter (PPM) ·          San Francisco Personal Portable Meter (PPM) ·          Seattle Personal Portable Meter (PPM) ·          Washington DC Personal Portable Meter (PPM) ·          West Palm Beach Personal Portable Meter (PPM)

  

Multi-Media Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

Kantar Media Research ·          MARS OTC/DTC Pharmaceutical Study

  

Internet Services Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

It is important to note that in addition to the listing of individual services presented below, MRC reports on the statuses of the large digital enterprises engaged in the MRC accreditation process, and this information is accessible here.

C3 Metrics ·          Conversion and Attribution Metrics (Desktop & Mobile Web

CHEQ AI Technologies Ltd. ·          Display and Video Served Impressions (Desktop, Mobile Web) plus Clicks ·          Ad Verification ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile)

Conversant ·          Display and Video Served Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

Ericsson Emodo ·          Location Verification

Extreme Reach, Inc. ·          Digital Video Served Ad Impressions (Desktop & Mobile Web) ·          Video Viewable Ad Impressions (Desktop Only)

Facebook, Inc. ·          Facebook Third Party Data Feed for Viewability Reporting

Factual, Inc. ·          Location Metrics

Foursquare ·          Location Metrics

Google ·         YouTube Third Party Data Feed for Video Viewability Reporting

GroundTruth ·          Location Metrics

GumGum ·          Property Level Ad Verification and Content Level Brand Safety (Desktop, Mobile Web, & OTT)

Method MI ·          Display Served Ad Impressions (Desktop, Mobile Web, & Mobile In-App)

Pinterest ·          Display and Video Served Ad Impressions, plus Clicks ·         Pinterest Third Party Data Feed for Display and Video Viewability Reporting

Pixalate, Inc. ·          Display Served Ad Impressions (OTT) ·

Placed ·          Location Metrics

Simpli.fi ·          Display Served Ad Impressions plus Viewability and Clicks by DMA Location (Desktop, Mobile Web, & In-App)

Triton Digital (formerly Ando Media) ** ·          Webcast Metrics ·          Webcast Metrics Local - Pandora Implementation (Total Listening Hours, Cume, Cume Rating, Average Time Spent Listening, Session Starts, Active Sessions, Average Active Sessions, Average Quarter Hours, Average Quarter Hour Rating) ** Accreditation Suspended 5/2/19; Pending Resolution of Non-Compliance Situations

 

Services Outside the U.S. Under Review (Applied for MRC Accreditation and are at Varying Stages within the Process, and are Not Accredited)

China Gridsum ·          Ad Dissector Platform: Display and Video Served Impressions, plus Clicks (Desktop, Mobile Web, Mobile In-App, & OTT) ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile, Mobile In-App, & OTT) Miaozhen Systems ·          AdMonitor Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App) Nielsen ·          China Digital Ad Ratings (DAR) Service: GRPs and Related Metrics, Display and Video Ad Impressions (Desktop, Mobile Web, & Mobile In-App) RTBAsia ·          Open Data Exchange and Due Diligence Platform: Display and Video Served Impressions, plus Clicks (Desktop, Mobile Web, Mobile In-App, & OTT) ·          Compliance with the Sophisticated Invalid Traffic Provisions of MRC's Invalid Traffic Detection and Filtration Guidelines (Desktop, Mobile, Mobile In-App, & OTT)