MRC Minimum Standards for
Media Rating Research
MRC Minimum Standards for Media Rating Research provide the base set of
assessment criteria and establish the foundation for all audits
conducted of services
engaged in the MRC accreditation process.
Minimum Standards for Media Rating Research became effective March 31,
1964 and have been maintained and updated by the MRC Board of Directors.
In general, the Standards relate to: (a) ethics and operations, (b)
disclosures, and (c) electronic delivery. Ethical and Operational
Standards govern the quality and integrity of the entire process by
which ratings are produced. Disclosure Standards specify the detailed
information about a rating service’s methodology and each specific
survey, which must be made available to users, the MRC and its Certified
Public Accountant (CPA), as well as the form in which the information
should be made available. Electronic delivery standards are designed to
ensure that the service maintains appropriate system controls and meets
certain minimum reporting standards.
Click the image below to review the MRC Minimum Standards for Media Rating
Complete List of Standards & Guidelines
MRC also relies on
supplemental guidance when conducting its audits, and the applicable set
of guidance is determined based on an assessment of the nature of the
service and metrics being submitted for accreditation.
Click here to view the
compete list of Standards and Guidelines utilized by MRC.
MRC Cross-Media Initiative
Click the image below to learn
about MRC's initiative to develop a Cross-Media Measurement Standard: