MRC Education Series and Perspective on Industry Matters
In addition to the extensive audits performed by MRC which help foster
audience measurement improvement and illuminate the quality of research services to the marketplace, MRC
proactively engages in other activities designed to enhance the
understanding of various research methods and techniques among its
membership and provide perspective to the industry on key research matters.
The MRC accomplishes these objectives by offering education seminars to its
membership, and by periodically sharing its perspective on research
matters and other quality initiatives through white papers released to the industry.
Details about these activities are summarized below.
MRC Education Seminars
The MRC periodically conducts education seminars that are made available
to its membership at no cost. Each Seminar is designed to focus on one
aspect of survey methodology which enables an in-depth review of the subject
matter. Seminars are structured to include a general overview of the
topic beginning with a summary of relevant terms and definitions,
identification of best practices coupled with instances where these are employed
by services, and
a discussion of situations that warrant special attention. Importantly,
because these seminars are restricted to individuals employed by MRC member
companies that are bound by confidentiality agreements, MRC is able to
relate theory and best practices directly to the methodologies employed by rating
services MRC audits.
Seminars conducted include:
Math & Standard Error
|Audit Testing & Validation
|Digital Measurement & Compliance
MRC Published Documents
The MRC periodically publishes documents that are not tied
to audit findings but are intended to provide our perspective on important matters for the
industry to consider. The following are recent documents
released by MRC.
Roadmap for Enhancing Digital Measurement - MRC paper presented at the
2015 Print and Digital Research Forum outlining our efforts to develop a
portfolio of digital measurement standards designed to better facilitate
advertising commerce for digital and other media.
Selection Methods - The MRC shares its point of view on within-household
respondent selection methods including a detailed report that reviews the
state of knowledge on this subject with recommendations concerning current
and possible enhanced practices.
Change and Maintaining Quality - A paper presented at the October 2007 Worldwide Readership Research
Symposium that provides the MRC's perspective on how to maintain quality in a rapidly
changing cost pressured media measurement environment.
Guide to Understanding Internet Measurement Alternatives -
An educational paper that explores the major types of Internet audience
measurement and matters to consider related to each measurement type.
Probability Sampling and Internet Measurement - Presents the MRC
staff's point of view on probability sampling as it relates to Internet
MRC Guidelines for Data Integration - Serves as a supplement to the
MRC Minimum Standards for Media Rating Research and attempts to establish
reasonable guidelines for suppliers concerning the assessment of data
integration quality and the disclosure of information for users.
Advertising Agency Control Objectives and Questionnaire - Provides a
summary of control objectives pertaining to the entry of Internet ad
campaigns into third-party ad serving systems and includes a self assessment
questionnaire to assess compliance with these objectives.