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               Media Rating Council

 

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The objective or purpose to be promoted or carried on by Media Rating Council is:

To secure for the media industry and related users audience measurement services that are valid, reliable and effective.

To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.

To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.


 

Media Rating Council (MRC) audit activity spans all media types including Internet, Out-of-Home, Print, Radio, and Television, as well as cross-platform measurement.  To view the list of services that are accredited by MRC, as well as those products that have applied for accreditation and are presently under review, and are not accredited at this time, please click here.

 

**** Recent News ****

April 14, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

March 31, 2014 - MRC lifts its Viewable Impression Advisory for Display Advertising though a gating period remains in place for Viewable Video Ads through June 30, 2014.  The detailed communication that summarizes the background on addressing viewability measurement limitations and subsequent steps to improve measurement consistency across vendors can be found in the the News Section of MRC's website.  MRC is also releasing the latest draft of the Viewable Impression Guidelines Document (v9.0) for public circulation and this is also available in our News Section.

March 25, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers related to the challenge of measuring viewability in cross domain iFrame situations, as well as the extent to which they use projection methods to make viewability determinations.  The document also summarizes the accreditation by service line of accredited online ad verification services.  Information on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.

February 10, 2014 - Media Rating Council Announces that Gregg Lindner, most recently Executive Vice President, Radio Service Innovation and Chief Research office for Arbitron (now Nielsen Audio) will be joining MRC in the position of Senior Vice President, Research Methods and Statistics.  Prior to joining Arbitron in 2011 Gregg was Executive Vice President at Scarborough Research and had previous experience with Simmons Market Research.  A copy of the release can be found in the  the News Section of MRC's website.

January 16, 2014 - Media Rating Council issues a communication update on accreditation status changes in the period from October 2013 through December 2013.  A copy of the January 2014 release can be viewed in the News Section of MRC's website.

November 20, 2013 - Media Rating Council issues an update to its Viewable Impression Advisory reporting that efforts continue to identify and remove obstacles standing in the way of widespread use of viewable impressions as a digital currency metric.  MRC anticipates completing this work by year-end 2013, and lifting its advisory on transacting on viewability by the end of Q1 2014.  The November 2013 advisory update can be viewed in the News Section of MRC's website.

July 24, 2013 - Media Rating Council issues an update on the accreditation status of Nielsen's NetView Service. The NetView status update can be viewed in the News Section of MRC's website.

June 12, 2013 - Media Rating Council issues an update to the November 2012 Viewable Impression Advisory including the estimated timeline for when MRC believes there will no longer be gating issues standing in the way of the marketplace transacting on viewability on a widespread basis.  The June 2013 Update as well as the initial November 2012 Advisory can be found in the News Section of MRC's website.

April 15, 2013 - Media Rating Council issues a press release expressing strong support for the Interactive Advertising Bureau's release of its SafeFrame1.0 technology specification that helps establish a path for the introduction of a viewable impression-based currency for digital brand advertising.  A copy of MRC's April 15, 2013 SafeFrame press release can be found in the News Section of MRC's website.

 

For General Information About MRC We Can Be Reached At:

Media Rating Council
Suite 343
420 Lexington Ave.
New York, New York 10170
Tel:  212-972-0300
FAX: 212-972-2786
E-mail: staff@mediaratingcouncil.org

 

 

 

 

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