Media Rating Council
The objective or purpose to be promoted or carried on by Media Rating Council is:
● To secure for the media industry and related users audience measurement services that are valid, reliable and effective.
● To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.
● To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.
Media Rating Council (MRC) audit activity spans all media types including Internet, Out-of-Home, Print, Radio, and Television, as well as cross-platform measurement. To view the list of services that are accredited by MRC, as well as those products that have applied for accreditation and are presently under review, and are not accredited at this time, please click here.
**** News Updates ****
July 8, 2015 - Media Rating Council announces a summary of results of Phase 3 of Viewable Impression reconciliation testing. The testing aimed to identify and reduce discrepancies among vendor measurements. The summary can be viewed here or in the News Section of MRC's website.
June 30, 2015 - Media Rating Council releases a draft addendum to the Invalid Traffic Detection and Filtration Guidelines for public comment. A copy of the addendum can be viewed in the News Section of MRC's website, and comments should be submitted to David Gunzerath (firstname.lastname@example.org).
May 6, 2015 - MRC provides a marketplace update on the current status of the comScore Media Metrix Accreditation process. A copy of the announcement can be viewed here or in the News Section of MRC's website.
April 28, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from January 2015 through March 2015. A copy of the April 2015 release can be viewed in the News Section of MRC's website.
March 16, 2015 - MRC provides a marketplace update on the accreditation status of Rentrak's TV Essentials and StationView Essentials Services. A copy of the announcement can be viewed here or in the News Section of MRC's website.
March 2, 2015 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts. This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website. Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.
January 30, 2015 - Media Rating Council issues a communication update on accreditation status changes in the period from October 2014 through December 2014. A copy of the January 2015 release can be viewed in the News Section of MRC's website.
January 12, 2015 - MRC issues a statement regarding its evaluation of Nielsenís Data Fusion process as it relates to Linear Television measurement within Turnerís CNN/HLN All Screen Report. The evaluation did not represent a full-scope audit examination, and did not encompass the Mobile and Online components of the product. This is the first time MRC has evaluated a fusion process using MRCís Guidelines Concerning Data Integration, and we commend Nielsen and Turner for submitting this process for review. The assessment was not intended to lead to an accreditation decision.
October 16, 2014 - MRC issues a summary of considerations for implementation of viewable impression measurement to assist advertisers, agencies and publishers as they move to transition from a digital advertising currency based on served impressions to one based on viewable impression measurement. The complete set of considerations are available here, and through the News Section of MRC's website.
September 18, 2014 - MRC announces accreditation status change for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study. The complete announcement is accessible here, and through the News Section of MRC's website.
August 1, 2014 - MRC announces that it is embarking on a new project to modernize and strengthen industry standards for the filtration and disclosure of invalid digital traffic. The complete announcement is accessible here, and through the News Section of MRC's website.
June 30, 2014 - MRC lifts its Viewable Impression Advisory for Video Advertising and releases the final version of the Viewable Impression Guidelines Document that is also available in the News Section of MRC's web-site.