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The objective or purpose to be promoted or carried on by Media Rating Council is:

To secure for the media industry and related users audience measurement services that are valid, reliable and effective.

To evolve and determine minimum disclosure and ethical criteria for media audience measurement services.

To provide and administer an audit system designed to inform users as to whether such audience measurements are conducted in conformance with the criteria and procedures developed.


 

Media Rating Council (MRC) audit activity spans all media types including Internet, Out-of-Home, Print, Radio, and Television, as well as cross-platform measurement.  To view the list of services that are accredited by MRC, as well as those products that have applied for accreditation and are presently under review, and are not accredited at this time, please click here.

 

**** Recent News ****

December 22, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.

November 24, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.

October 16, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.

October 16, 2014 - Media Rating Council issues a communication update on accreditation status changes in the period from July 2014 through September 2014.  A copy of the October 2014 release can be viewed in the News Section of MRC's website.

October 16, 2014 - MRC issues a summary of considerations for implementation of viewable impression measurement to assist advertisers, agencies and publishers as they move to transition from a digital advertising currency based on served impressions to one based on viewable impression measurement.  The complete set of considerations are available here, and through the News Section of MRC's website.

September 18, 2014 - MRC announces accreditation status change for the Simmons National Consumer Study, which includes the Simmons National Hispanic Consumer Study.  The complete announcement is accessible here, and through the News Section of MRC's website.

August 11, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.

August 1, 2014 - MRC announces that it is embarking on a new project to modernize and strengthen industry standards for the filtration and disclosure of invalid digital traffic.  The complete announcement is accessible here, and through the News Section of MRC's website.

July 21, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Also please note that the list of vendors accredited for video viewable impression measurement can be found in our Digital Landscape Chart that lists accredited properties arranged by metric type.

July 11, 2014 - Media Rating Council issues a communication update on accreditation status changes in the period from April 2014 through June 2014.  A copy of the July 2014 release can be viewed in the News Section of MRC's website.

June 30, 2014 - MRC lifts its Viewable Impression Advisory for Video Advertising and releases the final version of the Viewable Impression Guidelines Document that is also available in the News Section of MRC's web-site.

June 9, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

May 29, 2014 - MRC issues a status update on adoption of MRC's viewable impression reconciliation guidance.  The update is available here, or through the News Section of MRC's website. 

May 28, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

May 12, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

May 5, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

April 22, 2014 - Media Rating Council issues a communication update on accreditation status changes in the period from January 2014 through March 2014.  A copy of the April 2014 release can be viewed in the News Section of MRC's website.

April 21, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers noting progress made toward adoption of MRC's reconciliation guidance for viewable impression counts.  This latest update on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.  Background on the reconciliation process and necessary steps are summarized in the March 31, 2014 MRC release announcing the lifting of the Viewable Impression Advisory for display impressions.

March 31, 2014 - MRC lifts its Viewable Impression Advisory for Display Advertising though a gating period remains in place for Viewable Video Ads through June 30, 2014.  The detailed communication that summarizes the background on addressing viewability measurement limitations and subsequent steps to improve measurement consistency across vendors can be found in the the News Section of MRC's website.  MRC is also releasing the latest draft of the Viewable Impression Guidelines Document (v9.0) for public circulation and this is also available in our News Section.

March 25, 2014 - MRC issues an update to its disclosure summarizing the capabilities of currently accredited viewable impression measurers related to the challenge of measuring viewability in cross domain iFrame situations, as well as the extent to which they use projection methods to make viewability determinations.  The document also summarizes the accreditation by service line of accredited online ad verification services.  Information on MRC accredited viewable impression measurers and MRC accredited ad verification services is available here, or through the News Section of MRC's website.

February 10, 2014 - Media Rating Council Announces that Gregg Lindner, most recently Executive Vice President, Radio Service Innovation and Chief Research office for Arbitron (now Nielsen Audio) will be joining MRC in the position of Senior Vice President, Research Methods and Statistics.  Prior to joining Arbitron in 2011 Gregg was Executive Vice President at Scarborough Research and had previous experience with Simmons Market Research.  A copy of the release can be found in the  the News Section of MRC's website.

 
For General Information About MRC We Can Be Reached At:

Media Rating Council
Suite 343
420 Lexington Ave.
New York, New York 10170
Tel:  212-972-0300
FAX: 212-972-2786
E-mail: staff@mediaratingcouncil.org

 

 

 

 

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