MRC Perspectives

The MRC periodically publishes white papers not tied to audit findings but intended to provide our perspective on important matters for the industry.

Some of our recent publications:

MRC paper presented at the 2015 Print and Digital Research Forum outlining our efforts to develop a portfolio of digital measurement standards designed to better facilitate advertising commerce for digital and other media.

The MRC shares its point of view on within-household respondent selection methods including a detailed report that reviews the state of knowledge on this subject with recommendations concerning current and possible enhanced practices.

A paper presented at the October 2007 Worldwide Readership Research Symposium that provides the MRC's perspective on how to maintain quality in a rapidly changing cost pressured media measurement environment.

An educational paper that explores the major types of Internet audience measurement and matters to consider related to each measurement type.

Presents the MRC staff's point of view on probability sampling as it relates to Internet measurement

Serves as a supplement to the MRC Minimum Standards for Media Rating Research and attempts to establish reasonable guidelines for suppliers concerning the assessment of data integration quality and the disclosure of information for users.

Provides a summary of control objectives pertaining to the entry of Internet ad campaigns into third-party ad serving systems and includes a self assessment questionnaire to assess compliance with these objectives.