Other Guidance
As part of our MRC Standards development process, we periodically issue guidance and policies designed to assist in the understanding of our published Standards and Guidelines as well as the standards setting process.
Please follow the below links to access these files.
Details
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MRC Cross Media Initiative Overview Introduction to MRC's initiative to develop a Cross-Media Measurement Standard
Issued: Jan 1964
Video Length: 3.46 mins
Cross-media Initiative
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How MRC assists Services to prepare for natural disasters and other business disruptors MRC Standar A.7.D Executive summary
Issued: Jan 1964
File Size: 133.45 KB
Disaster Preparedness
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Guidance on Existing Standards for AI Use in Media Measurement
Last updated: Jul 2026
Issued: Jul 2026
File Size: 487.54 KB
Guidance on Existing Standards for AI Use in Media Measurement
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Minimum Standards For Media Rating Research: Modified for Application to Media Monitoring Services (December 2011)
Last updated: Dec 2011
Issued: Dec 2011
File Size: 233.45 KB
Minimum Standards For Media Rating Research: Modified for Application to Media Monitoring Services (December 2011)
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MRC Standard Setting Process Participation Policy
Last updated: Feb 2026
Issued: Feb 2026
File Size: 223.42 KB