Accredited Services Services Under Review
  • Accredited Services Services Under Review

    • Digital

    Adelaide (Pre-audit reviewed 5/2026, Audit not begun)

    • AU (media placements' potential to deliver an attentive Impression), within the following channels:
      • Digital - Display and Video
      • Audio - Podcasts, Streaming Audio, Terrestrial Audio
      • Linear TV
      • Cinema
      • Digital OOH

    DoorDash Ads (Pre-audit reviewed 1/2026, Audit not begun)

    • Measurement and reporting of Impressions, Clicks and CTR - Desktop, Mobile Web and Mobile In-App
      • Ad formats included in-scope: Sponsored Products and Sponsored Brands

    Escalated (Pre-audit reviewed 2/2025, Audit in process as of 6/2026)

    • Pre-bid event scoring API and reporting of requests and IVT metrics for Display - D, MW, MA
    • Ad fraud prevention, monitoring and viewability measurement - Display Impressions, Viewability and SIVT - D, MW

    Google YouTube Relay Log (Pre-audit reviewed 3/2026, Audit not begun)

    • Desktop, Mobile Web, Mobile In-App and CTV YouTube Video content aggregated viewership Views and Watch Time data provided by Google to its 3P measurement partners

    IAS YouTube Brand Safety (Audit in process as of 04/2023)

    • Brand Safety and Suitability classification of English and Spanish Google YouTube user generated video content within Desktop, Mobile Web, Mobile in-App and CTV.

    Kevel (Pre-audit in process as of 12/2025)

    • Measurement and reporting of Display and Video Impressions, Viewable Impressions and related viewability metrics, Clicks, Conversions and incrementality - Desktop, Mobile Web, and Mobile In-App.

    Kroger (Pre-audit in process as of 6/2026)

    • Targeted Onsite Ads, Product Listing Ads, Onsite Video, Promoted Product Carousels
      • Impressions, Clicks, Viewable Impressions, Attributed sales, Incremental Sales, aROAS, iROAS - Desktop, Mobile Web, Mobile In-App

    Meta Third-Party Brand Suitability Pipeline (Audit in process as of 2/2026)

    • Suitability Pipeline Service inclusive of defined data fields delivered to third-party partners
      • For relevant text, image, audio and video within Facebook In-Stream Video, FB and IG Feed

    Netflix (Pre-audit reviewed 10/2025, Audit in process as of 11/2025)

    • Non-live, SVOD video impressions in Desktop, Mobile In-App, CTV- U.S. only

    Nielsen One Ads Identity and Deduplication Systems

    • Nielsen's Identity System:
      • Ingestion of user identity data from Identity Data Providers
      • Algorithmic linking of hashed email addresses with mobile device (iOS and Android only) and desktop device identifiers (cookies)
      • Creation of Nielsen's identity graph and supporting reference tables (excluding external client access, disclosures and integration with other Nielsen services).
    • Nielsen's deduplication system:
      • Functionality of the panel, priors/posteriors, alignment and cross-provider modules (excluding processes supporting the development of input data to the deduplication system and the CTV module functionality).

    Note: Nielsen One Ads identity and deduplication processes were submitted as leveraged within Digital Ad Ratings (DAR).

    Ogury (pre-audit reviewed 10/2024, Audit in process as of 12/2024)

    • Pre-campaign reporting (D, MW, MA): Ogury reporting on demographic breakdowns, interest by IAB+ categories, and audience markers for the audience (Ogury Persona) targeted by an advertiser. 
    • Post- campaign reporting (D, MW, MA): Ogury reporting on demographic breakdowns, interest characteristics, and audience markers of on-target users that engaged with an advertisers campaign.

    Pixalate (Audit in process as of 9/2025)

    • Video Viewability - Desktop, Mobile Web, Mobile in-App
    • Pre-bid - SIVT (Data feeds and Ad Fraud API)

    Schwarz Media Onsite Advertising (Pre-audit reviewed 6/2025, Audit in process as of 11/2025)

    • Measurement and reporting of Display Impressions, Clicks and Viewability, shoppers reached, units purchased
      • Applies to Display banner ads served in carousel ad format for Lidl & Kaufland apps

    Trivver (Pre-audit reviewed 7/2022, Audit in process as of 4/2026)

    • Desktop, Mobile Web, Mobile In-App and Gaming Consoles (inclusive of content displayed in a 2D or 3D experience including Extended, Augmented, Virtual and Mixed/Hybrid realities) - Display, Video, 3D Interactive Ads and Augmented Reality Try-Ons
      • Impressions
      • T-Views
      • Product Actions/Actions/Engagements

    Walmart Connect Onsite Display (Audit in process as of 11/2025)

    • Display Impressions, Viewable Impressions and related viewability metrics - Desktop, Mobile Web and Mobile In-App, inclusive of SIVT as performed by HUMAN.

    XPLN (Pre-audit reviewed 9/2025, Audit in process as of 11/2025)

    • Display and Video Impressions, Viewable Impressions and viewability metrics, and Attention metrics, all inclusive of SIVT filtration - Mobile Web and Mobile In-App

    Zefr Third-Party Content-level Brand Safety (Pre-audit reviewed 04/2022, Audit in process as of 10/2023)

    • Machine learning governance controls related to classification processes applied to Meta and TikTok content.