Digital
Nielsen
- Digital Ad Ratings (DAR): Viewable Impression-based Display and Video Ad GRPs
Walmart Sponsored Products
- Display and Search Clicks and Click-Through Rate (CTR) in Desktop, Mobile Web, and Mobile In-App
Zefr, Inc.
- Brand Safety and Suitability Processes to Independently Classify:
- Google YouTube (Desktop, Mobile Web, Mobile App and CTV)
- Meta - Facebook and Instagram feed (Desktop, Mobile Web and Mobile App)
- TikTok (Desktop, Mobile Web and Mobile App)
Meta Brand Safety within Feed
- Partner Monetization Policies, Content Monetization Policies and advertiser Brand Safety and Suitability controls (inclusive of Inventory Filter and Placement Opt-out) applied to:
- Facebook Feed ad placements in English and Spanish within Desktop, Mobile Web, and Mobile In-App environments
- Instagram Feed ad placements in English and Spanish within Mobile In-App environments
- Brand Safety error rate as disclosed in the Meta Brand Safety DOM
XR Google ADH Integration
- Integrated third-party reporting of Desktop, Mobile Web and Mobile In-App In-Stream Video Impressions from data queried from Google ADH, reported Net of GIVT.
IAS YouTube Brand Safety
- Brand Safety and Suitability classification of English and Spanish Google YouTube user generated video content within Desktop, Mobile Web, Mobile in-App and CTV.
IAS In-Game (Pre-audit)
- Display and Video Rendered and Viewable impressions (inclusive of GIVT filtration) within Desktop, Mobile and Gaming Console environments
CheckedUp
- Point of Care Monthly Report (inclusive of: Contracted Locations, Total Ad Plays, Ad Plays)