Digital

Nielsen

  • Digital Ad Ratings (DAR): Viewable Impression-based Display and Video Ad GRPs

Walmart Sponsored Products

  • Display and Search Clicks and Click-Through Rate (CTR) in Desktop, Mobile Web, and Mobile In-App

Zefr, Inc.

  • Brand Safety and Suitability Processes to Independently Classify:
    • Google YouTube (Desktop, Mobile Web, Mobile App and CTV)
    • Meta - Facebook and Instagram feed (Desktop, Mobile Web and Mobile App)
    • TikTok (Desktop, Mobile Web and Mobile App)

Meta Brand Safety within Feed

  • Partner Monetization Policies, Content Monetization Policies and advertiser Brand Safety and Suitability controls (inclusive of Inventory Filter and Placement Opt-out) applied to:
    • Facebook Feed ad placements in English and Spanish within Desktop, Mobile Web, and Mobile In-App environments
    • Instagram Feed ad placements in English and Spanish within Mobile In-App environments
  • Brand Safety error rate as disclosed in the Meta Brand Safety DOM

XR Google ADH Integration

  • Integrated third-party reporting of Desktop, Mobile Web and Mobile In-App In-Stream Video Impressions from data queried from Google ADH, reported Net of GIVT.

IAS YouTube Brand Safety

  • Brand Safety and Suitability classification of English and Spanish Google YouTube user generated video content within Desktop, Mobile Web, Mobile in-App and CTV.

IAS In-Game (Pre-audit)

  • Display and Video Rendered and Viewable impressions (inclusive of GIVT filtration) within Desktop, Mobile and Gaming Console environments

CheckedUp

  • Point of Care Monthly Report (inclusive of: Contracted Locations, Total Ad Plays, Ad Plays)