In addition to the extensive audits performed by MRC which help foster audience measurement improvement and illuminate the quality of research services to the marketplace, MRC proactively engages in other activities designed to enhance the understanding of various research methods and techniques among its membership and provide perspective to the industry on key research matters.

The MRC accomplishes these objectives by offering education seminars to its membership, and by periodically sharing its perspective on research matters and other quality initiatives through white papers released to the industry.